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So You Want to Do a Conversion Audit? Here’s What You Need to Know
If you’ve launched your website and are steadily getting traffic, you may feel like the hardest part is over. The truth is, the real work…
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Free 30-day TrialBranding & Conversion: Lessons From A Local Mechanic
At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results in the…
How To Use Scarcity To Increase Conversion Rates
In 1962, Ferrari manufactured a series of sports cars called the Ferrari 250 GTO and sold them for $18,000 each. Only 39 were manufactured in…
5 Conversion Tweaks That Turn Stubborn Prospects Into Hyper Buyers
We all have them in all our businesses. Those buyers that, despite your best efforts, simply refuse to buy what you’re selling. They sit on…
Conversion Optimization on a Shoestring Budget
There’s no shortage of conversion optimization tools out there, some of which can vacuum out your wallet faster than you can say “split test.” For…
6 Banner Ad Split Tests To Try Right Now
Online advertising isn’t as alluring as it once was. When the first banner ad was placed 20 years ago, it was so new and attention-grabbing…
Defining Happiness: The Oft-Forgotten Key to Conversion (Part 2)
In part one of this blog series, I detailed the “conversion importance” of discovering what really makes your potential client or customer deliriously happy. It’s…
Why Choosing the Right Trust Seal Increases Ecommerce Conversions
When an online shopper lands on a website, a substantial amount of trust needs to be build in order to get their sale. With the…
How to Increase Conversion Rates By Introducing Urgency
“How much for the t-shirt?” I asked the lady at her stall in one of Saigon’s tourist markets. “Seven dollah,” she said as she pulled…
7 Underused Tactics For Split Testing Ninjas
Remember that time when you paid for a brand new Optimizely account? Overwhelmed with excitement, you set up a couple of split tests in between…
6 Little-Known Optimization Tips that can Boost Your Conversions by 33%
Conversion tips are always a hot topic in optimization circles, and it’s easy to understand why—few things can increase your website ROI quite like conversions….
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