Customer experience and user experience—CX and UX, respectively—are sometime used interchangeably. Other times, they’re completely different and unrelated components.  The reality lies somewhere in between….

A user experience map is a visualization of the entire end-to-end experience users have when they use a product or service. It helps you understand…

Userlytics is a powerful suite of UX research tools that helps teams collect qualitative and quantitative data. Key strengths are its in depth data analytics…

UserTesting is a one-stop solution for UX research teams that conduct both qualitative and quantitative research. It has the tools most researchers need, and excels…

The average UX designer’s salary hovers right around $114,000 in the US. The low end of the salary range is around $84,000 and the top…

The hardest part of conducting user experience (UX) surveys is getting people to actually take them. Even your happiest customers routinely exit out of pop-up…

End user experience monitoring, or EUEM, is the process of tracking and evaluating how users interact with software. This could be an app, or a…

UX research can seem intimidating when you first look at the costs. Companies invest in skilled researchers because great user experiences drive better business outcomes….

Maze is a great UX research tool for teams that want an all-in-one quantitative and qualitative research tool that delivers actionable data fast. It’s also…

Qualitative data is descriptive information that numbers can’t quantify. This type of data helps us explore concepts, behaviors, emotions, and social phenomena. These are all…

User Interviews is a standalone participant recruiting tool that pairs smoothly with your existing research tech stack via integrations or APIs. It’s a great choice…

UX researchers help organizations better understand their target audiences through data. The data researchers collect supports better business decisions, drives design improvements, and ultimately delivers…

In qualitative research, data saturation is the point at which you’ve collected enough data to glean the insights you’re looking for. Think of data saturation…

In qualitative research, data triangulation means approaching a question from multiple perspectives.  It involves using more than one data source or method to investigate a…

UI/UX design agencies help bring brands to life and deliver optimized user experiences with well-researched and thoughtfully designed websites, apps, and products. All of the…

Qualitative data collection methods are the different ways to gather descriptive, non-numerical data for your research.  Popular examples of qualitative data collection methods include surveys,…