A sales funnel is a way to track potential customers from initial contact to purchase. Anyone using the funnel, should be able to look at…

Do you want to learn about the best web analytics tools? There are several free options available of which the king is Google Analytics. There…

Google Analytics is one of the best web analytics tools on the market today. More than 50 million websites worldwide trust this powerful and robust…

Heat maps are a great tool for visualizing complex statistical data. Doctors, engineers, marketers, sociologists, and researchers of every kind use heat maps to make…

When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture metrics,…

Whether you’ve used heatmaps in the past or you’re a first-timer, finding the best heatmap available will have a significant impact on the success of…

Google Analytics removed keyword data and replaced it with “not provided” back in 2013. For the conspiracy theorists among us, the advent of Google Analytics…

With all the different types of testing for websites we now have available, there’s simply no excuse for websites that don’t perform well. That may…

Abandoned shopping carts significantly reduce revenue for ecommerce stores. An abandoned cart happens when a prospective customer adds products to the cart, but leaves before…

You may have noticed that some of your  Google Analytics data isn’t entirely accurate. Whether you saw a sudden, unwarranted change in user behavior, picked up…

You know you should be using KPI to measure your digital marketing efforts. Monitoring and analyzing your data can help you gain insight into what’s…