Conversion

Three shifts are central to website optimization in the age of AI.  To give you a roadmap of how to adapt your on-site CRO strategy,…

I’ll be upfront: I wasn’t sure this would work. The idea was simple. Take Crazy Egg’s existing Web Analytics landing page (written and designed by

Bucket testing is a controlled experiment where you split website traffic between two or more page versions to find which one converts better. In the

A/B testing tools were some of the first software to incorporate AI into their platforms in a meaningful way. And they did it long before

Sometimes I get paid to write text that gets people to take action. That’s conversion copywriting.  This article is different. It’s SEO copywriting that helps

Multi-armed bandit testing is often pitched as a faster, more profitable version of A/B testing. There’s some truth in that idea, but it’s misleading to

Nobody knows what’s going to work. Even the smartest people are consistently bad at predicting outcomes. This is why you run A/B testing, which is

A/B testing and multivariate testing (MVT) are two different ways to optimize your website. Both let you test changes, measure the results, and make improvements