Copywriting

Today, with the meteoric rise of large language models (LLMs), copywriting is advancing at an alarmingly rapid rate. Those who fail to keep up with…

Headline formulas are templates for consistently writing effective headlines over time. They provide the scaffolding for composing head-turning messages that capture the audience’s attention and

Persuasion techniques are reliable communication strategies that motivate people to act, feel a certain way, or influence their decision.  I understand how the idea of

Headlines are hands down the SINGLE most important component of any marketing campaign, full stop. They can make or break every piece of marketing media.

Objections are good. If a prospect poses objections, it means they’re engaged. What they’re really looking for is reassurance you can meet their needs. The

Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing

When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that

The secret of writing a great headline is to steal inspiration and adapt it. This is why the best copywriters keep a handy swipe file.