Copywriting

Copywriting research is an important element of producing world-class copy. It’s what separates good copy from remarkable copy. This can only happen when copywriting research…

I’ve made over $500K in my career as a copywriter. Here’s what I know. What Is Copywriting? Copywriting is using words to market a product

AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting

Sales copy is a persuasive text designed to push customers into taking some kind of action, like buying a product, signing up for a course,

Today, with the meteoric rise of large language models (LLMs), copywriting is advancing at an alarmingly rapid rate. Those who fail to keep up with

Headline formulas are templates for consistently writing effective headlines over time. They provide the scaffolding for composing head-turning messages that capture the audience’s attention and

Persuasion techniques are reliable communication strategies that motivate people to act, feel a certain way, or influence their decision.  I understand how the idea of

Headlines are hands down the SINGLE most important component of any marketing campaign, full stop. They can make or break every piece of marketing media.