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Emojis and Emails, a Match Made in Heaven (Maybe)
I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun…
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Moving Into the B2B Fast Lane: Boosting Lead Gen with Live Chat
You just increased lead generation by nearly 40%. What do you do next? If you’re Hygiena’s marketing team, you get to work increasing it by…
Researching User Intent: How to Learn What Users Really Want
If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user…
The Anatomy of a High Converting Lead Generation Form
I’m picky about what I subscribe to. I look at blogs and landing pages every day, and each one tries to capture my email address,…
The Science of Micro-Commitments: Transform Prospects into Buyers with 5 Small Steps
Conversion rate optimization. Once you have a sales funnel up and running, conventional wisdom goes that the name of the game is optimization. But when…
Optimize Your Sales Funnel: The Top, Middle & Bottom-Line
So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and…
6 Exit Overlays That Convert More Than Others
Quick, think of all the reasons you leave a website. You probably came up with at least five, right? You didn’t think the content on…
39 Writing Techniques That Drive More Conversions from Your Website Copy
Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers….
Smart CRO: What We Can Learn from the Windows 10 Launch
Forget the old Mac vs Windows argument — I’ve used both and each has advantages depending on your personal setup. If you’re a Windows user,…
5 Things to Learn from Direct-Response Copywriters
Direct-response copywriting is killer. Long before online marketing, there were direct-response copywriters who were absolutely nailing it with explosive copy. They were churning up huge…
Why Ugly Website Design Often Converts (Better)
“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic…
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