Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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How’s Your A/B Testing Going… Post-Mobilegeddon?
Before I get into this post, I want to reinforce something that’s common knowledge and expand on why it’s important in the context of everything…
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13 Reasons Your CRO is Failing
Scratching your head over low conversion rates? If you’re not getting the results you expect or need from your conversion rate optimization (CRO) strategies, you…
6 Strategies for Designing Ecommerce Websites That Convert Visitors into Customers
It is not just the product that sells online. Sure, an online purchase is motivated by a desire to buy a certain product or service….
6 Psychographics Examples You MUST Learn From Customers
Most people are familiar with examples of demographics, like age, income, and ZIP code, which capture objective traits about a population. Psychographics attempt to capture…
Infographic: How to Promote Your Blog and Make it Viral
It’s common to focus all your energy on writing a blog post, and then completely forget to promote it. Write it and let Google do…
Why That Giveaway Is A Terrible Marketing Idea
Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s…
8 Conversion Mistakes Your Site’s Making and How to Fix Them
How would you rate your site’s conversion rate? Pretty highly I’d bet. After all, if you’re reading this you’re likely something of a CRO nut….
Oops! Are You Applying The Right Advice To The WRONG Headlines?
Whether we’re discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the puzzle. But not…
Double the Power of Your Content with This One Change
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it…
How to Use Upsells, Cross-Sells and Bundle-Sells to Increase Revenues
The morning after the premiere of MTV’s Jersey Shore, Viacom reported a 37% increase in earnings. Of this, a 14% increase in worldwide ad revenues was attributed to…
Infographic: How to Design Websites That Engage Customers
If you’re thinking about redesigning your website for engagement, this infographic cuts right to chase and highlights the three main areas you need to focus…
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