Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Content Marketing vs. Native Advertising: What’s a Better Value?
$21 billion. That’s how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds,…
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Free 30-day TrialHow to Optimize Copy for a Better Mobile Experience
Do you have any idea how often the average person looks at their phone? 46 times a day. That’s huge. Every single day the average…
How To Use Crowdsourcing to Increase Conversion Rates
When you think of crowdsourcing, you likely either think of big focus groups conducted behind closed doors or enormous funding initiatives like Kickstarter and GoFundMe….
10 Ways To Drive Up Conversions With Email Work Flows
In an ideal world, you’d be able to reach out personally to every lead. You’d develop a one-to-one relationship as you guide them through your…
How To Use 3rd Party Ecommerce Platforms To Boost Your Revenue
If you’ve got the entrepreneurial itch, you might be considering selling products online. If so, welcome to the world of third-party ecommerce platforms. Using third-party…
Is Bad CRO The New Black Hat SEO?
First of all, I need to give a shout out to a commenter on one of my previous articles who (in part) inspired this piece….
When It Comes To High-Performing Landing Pages, It’s Not Long Or Short. It’s This…
If you’ve worked in the conversion optimization industry for longer than say, fifteen minutes, you’ve almost certainly stumbled across someone making the argument for longer…
Are You Guilty of These 6 Split Testing Mistakes?
No excuses. If you want to shorten your path to online success, split testing is something you have to do. However, not everyone’s website is…
How To Write Absolutely Irresistible Drip Campaign Emails
Most email marketers are familiar with the drip campaign — a series of triggered marketing emails to potential customers. Generally speaking, the goal of a…
How To Build Trust To Improve Website Conversions
If you’re running an online business, you’re probably asking people to hand over their credit card details, their name, email address and maybe their phone…
16 Helpful Copywriting Articles To Launch You Into Web Writing Greatness
We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get….
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