Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Are You Kryptonite to Your Marketing? Then Stop Trying to Persuade Without Telling a Story
Paul Smith had his work cut out for him. The associate director of Proctor Gamble’s market research department had just 20 minutes to make a…
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The 8 Questions Every Website Visitor Wants Answered in 10 Seconds
Did you know that 55 percent of visitors spend less than 15 seconds on a website? Regardless of your industry, product, service, etc., you’re dealing…
11 Subject Line Strategies Guaranteed to Increase Your Open Rates
Although email marketing is a strategy that may seem somewhat antiquated these days, it’s by all accounts still very much alive and well.
7 Ways to Make Your Content More Actionable
One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it…
10 Reasons Why Every Business Should Turn Employees into Social Media Brand Advocates
Did you know that over 50 million businesses have pages on Facebook? Marketer-bloggers everywhere have repeatedly referred to this increase as “noise” on social media,…
Quit Making Case Studies & Start Creating Great Customer Stories Instead
It’s strange. Content writing as a tool for user acquisition and audience building has moved forward so rapidly over the last few years. People are…
How To Optimize For Voice Search And Siri
Siri, Cortana, Google Now. These are all “digital assistant” voice search platforms that are changing the way we search for content. To prove this point,…
15 Habits of Website Visitors That Will Completely Change the Way You Write Website Content
For the most part, website visitors are quite predictable. This gives you, a business owner, a huge advantage. Why? Psychology!
How to Make Your Own Explainer Video
You can pound your keyboard for months – trying to craft perfect copy that succinctly explains your product or service, but sometimes all you really…
6 Tools That Will Help You Develop a Unified Visual Brand in Your Social Media Images
It’s no secret that beautiful, eye-catching imagery is a great tool to getting your brand noticed on social media. Tweets with images tend to get…
How to Optimize Pay-Per-Click Landing Pages
If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page. Though when using PPC…
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