Just because landing page videos have been seen to increase conversions doesn’t mean you can throw up any shoddy video and expect results. There are…

Fewer than 25 percent of businesses express satisfaction with their conversion rates. That’s pretty depressing. Conversion rate optimization (CRO) doesn’t improve your conversion rates overnight,…

One of the most important parts of any digital marketing strategy is earning SEO backlinks. That’s because Google’s top priority is to deliver high-quality information…

Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have…

An effective SEO strategy involves dozens of factors. And while this may sound overwhelming, they can all be broken down into two main categories: on-page…

ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions. Clearly, there’s a correlation…

Form design matters more than you might think. A poorly designed form can turn off prospects, whether you’re asking them to sign up for your…

Optimizing a site can be a complex process. After all, Google’s algorithm takes over 200 factors into consideration when ranking sites, so there are a lot…

As with any industry as large as SEO, you’ll come across many different opinions about the most effective ways to approach site optimization. And though…

Today’s consumers rely on search engines to help them find everything from restaurant recommendations to B2B software providers. This means that regardless of what your…