Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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User Experience Design: 6 Simple Steps for Developing Your UX Design Process
User Experience Design or UX design is the process for improving the satisfaction of your website visitors by making your site more usable, accessible, and…
What is Hypothesis Testing and How It’s Done – A Complete Guide with Examples!
When attempting to optimize your web presence for maximum leads and conversions, you may come across terms like hypothesis testing. While the term sounds like…
What is Lean UX? A Beginner’s Guide with Principles, Methods & Tips to Start
Lean UX or lean user experience is the method for creating web offerings that are streamlined and visitor-centric, the very elements visitors today demand. Lean…
Split Testing: Everything You Need to Know Before Running Split Tests
There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is…
The Importance of Customer Lifetime Value (CLV) and How to Calculate It
The customer lifetime value (CLV) metric might not sound very important, but failing to calculate it can put you behind your competitors. CLV tells you…
Hungry for Fresh Lead Generation Ideas? Gobble These 9 B2C Ideas Up
Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, Scrollmaps, Referral…
How to Record Website Visitors Step-by-Step (10 Actionable Tips)
Imagine if you could record your website visitors’ actions as they swiped, scrolled, clicked, and otherwise experienced your website in real time. Not only is…
Differences Between Lead Gen, Ecommerce, & SaaS Landing Pages
I hate to be the bearer of bad news, but not all landing pages are created equal. And they surely aren’t all created the same….
41 Engaging Examples of the Best Headlines to Rally Your Audience
There’s a reason marketers talk about the best headlines and calls to action more than anything else. It’s because the best headlines and CTAs contribute…
How to Write Killer Sales Copy (And See If It’s Working)
Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a…
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