Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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The 31 Best Homepage Design Examples and Ideas for Your Website
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The Best Website Color Palettes to Increase Engagement in 2024
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How to Do Usability Testing Right
User experience is one of the most important aspects of having a successful website, app, piece of software, or any other product that you’ve built. …
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Google Analytics – Beginners Guide
Google Analytics is one of the best web analytics tools on the market today. More than 50 million websites worldwide trust this powerful and robust…
Brand Building 101: How to Build a Brand
The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, I don’t think this is a fair swap. Anyone…
9 Essentials of a High Converting Landing Page
Making a good landing page isn’t rocket science—but it does take some work. You need to learn how to make a good landing page that…
The 15 Second Rule: 3 Reasons Why Users Leave a Website
How long do users stay on your website? Less than 15 seconds. That’s the average time spent on a website. And that’s how long you…
What is a Heat Map, How to Create One, Examples and Case Studies
Heat maps are a great tool for visualizing complex statistical data. Doctors, engineers, marketers, sociologists, and researchers of every kind use heat maps to make…
How to Use a Website Click Tracking Tool to Improve the User Experience
When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture metrics,…
The Best Website Layouts for User Experience and Conversions
Marketers seeking to dominate their respective niches should be focused on the best website layouts. Doing so improves your users’ experience and generates conversions. Luckily,…
Landing Page Optimization: Best Practices, Tips, and Tools
A good landing page converts your visitors into leads all while delighting them. Today, I’m going to teach you my best landing page best practices…
High Bounce Rate? Here are the Reasons & What You Should Do
Are you experiencing a high bounce rate? If so, you’re not alone. Many digital marketers face this same problem, which usually occurs because the website’s…
Website Navigation: Tips, Examples and Best Practices
Your website’s navigation structure has a huge impact on conversions, sales, and bounce rates. If visitors can’t figure out where to find what they want,…
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