In qualitative research, data triangulation means approaching a question from multiple perspectives.  It involves using more than one data source or method to investigate a…

UI/UX design agencies help bring brands to life and deliver optimized user experiences with well-researched and thoughtfully designed websites, apps, and products. All of the…

Qualitative data collection methods are the different ways to gather descriptive, non-numerical data for your research.  Popular examples of qualitative data collection methods include surveys,…

dscout is a great tool for doing qualitative user research, like live interviews or diary studies. But it isn’t the best choice for everyone.  If…

Figuring out the most effective ways to improve the user experience can be hard. There is tons of information out there, and it gets overwhelming…

Nominal data is descriptive information wherein rank and order don’t matter. Still confused? It helps to contrast nominal data with the other three main types…

If you Google user experience the definition you’ll find is “the overall experience of a person using a product like a website or computer application,…