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Figuring out the most effective ways to improve the user experience can be hard. There is tons of information out there, and it gets overwhelming…
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If you Google user experience the definition you’ll find is “the overall experience of a person using a product like a website or computer application,…
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Qualitative data presents information using descriptive language, images, and videos instead of numbers. To help make sense of this type of data—as opposed to quantitative…
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Usability testing helps designers, product managers, and other teams figure out how easily users can use a website, app, or product. With these tools, user…
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Qualitative data analysis is the work of organizing and interpreting descriptive data. Interview recordings, open-ended survey responses, and focus group observations all yield descriptive—qualitative—information. This…
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UX research tools help designers, product managers, and other teams understand users and how they interact with a company’s products and services. The tools provide…
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