Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Email Marketing: The Cold Hard Truth About Frequency
Email marketing frequency has been a heated topic for years now. Some people believe one thing, others another. In virtually every argument I’ve ever seen,…
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View Only Mobile Traffic (And 3 other uses for Google Analytics profile filters)
Google Analytics profile filters rock. The most common use is to include or exclude data in your reports based on some kind of parameter. You…
12 Must Read Analytics Blogs
Are you looking for the best analytics blogs on the Internet? Here (in no particular order) is a list of blogs and sites can help…
The Best Websites In The World Do These 6 Things…
You know a good website when you see it. But what is it exactly that makes it so darn good? Here are six things the…
How To Use Google Analytics New Attribution Modeling Tool (And how to get it)
One of the knocks on Google Analytics has been the way it handles goal attribution. Translation: the way that Google Analytics currently gives credit to…
The Essence of Google AdWords in 876 Words
Thanks to an unexpected Amazon.com gift card from a consulting client, I’ve been reading Tim Ferriss’ new book, The Four Hour Chef. Now, honestly, I…
5 Essential Qualities of Irresistible Product Descriptions
Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your product descriptions should position your product, target your ideal…
5 Lessons To Learn From The Biggest Brand Blunders of 2012
In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s…
How To Diagnose Costly Website Problems For Just $29
Numbers, pie charts and statistics can only do so much. At some point you’re going to need to need to see how a real human…
The Beginner’s Guide To Creating and Promoting Infographics
Ready to add infographics to your content marketing mix? Here’s the beginner’s guide that will walk you step-by-step from the why to the how of…
22 One-Sentence Stories That Will Emotionally Charge Your Marketing
This might surprise you. If you’ve been involved in marketing for any length of time you know that stories sell. But the most important stories…
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