Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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The 31 Best Homepage Design Examples and Ideas for Your Website
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The Best Website Color Palettes to Increase Engagement in 2024
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How To Build Your First Sales Funnel In Under 1 Hour
What’s In A Name? How To Use Naming Conventions To Convert
When parents welcome a new baby into the world, they grace their child with a name. My parents chose Emma, and that name followed me…
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4 Optimization Pros Critique an HP Landing Page
We tend to think that Big Business, with all its resources, has a big advantage when it comes to marketing. But today, we’re challenging that…
![A Pro Designer Shares the Psychology of Font Choices [Infographic]](https://ceblog.s3.amazonaws.com/wp-content/uploads/2013/03/font-resources.jpg)
A Pro Designer Shares the Psychology of Font Choices [Infographic]
Did you ever think that the font type you choose for your logo could say something about you and your business? Or that it could…
Put the Power of Story In Your Sales Copy
Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can…
5 Tips to Boost the Credibility of Your Sales Messages and Sell More
It’s tricky. Why would people believe your sales messages? You’re just trying to sell them something, aren’t you? You use social proof to show your…
10 Easy Ways to Get More Retweets
Twitter offers a great way to extend your influence online: the retweet. When used wisely, retweets often lead to more influence, more followers, and more…
On Image Overload? Try These 4 Easy Steps to Create Social Media Graphics
We all know the favorite social media networks can be a time suck if we aren’t careful, but add to it the creation of unique…
Paving the Path to Sales: The Conversion Funnel Explored
As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a…
Understanding The User Experience
User experience. It’s not a new concept, yet it seems that we all have our own ideas about what it is and what it means….
Direct Response Versus Branding: How to Write No-Hype Copy that Sells
I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing,…
Don’t Like Klout? 12 Other Ways to Track Social Media Influence and Engagement
Social influence measurement site Klout has attracted a lot of attention. The site tracks social media influence across a range of sites and has generated…
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