Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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AdWords Lessons From SEO Agencies?
C’mon! AdWords lessons from SEO agencies? What do SEOs really know about the complex and strategic world of PPC? Well, in this article we’re gonna…
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Are You Unknowingly Using Bait-and-Switch Marketing?
It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many countries true “bait and switch” has been made illegal through different forms…
Improve Content Strategy with an Editorial Calendar: 14 Free Downloads
If you need a tool that helps with strategy, organization and project management, then an editorial calendar is probably right for you. When working as…
Selling With Video: A Video Interview
Mason Duchatschek knows how to sell. Co-author of the book, Sales Utopia, Mason’s ideas and strategies have been featured in Selling Power magazine, Newsweek, The…
Looking for Love Online: Marketing Lessons from the Top Online Dating Sites
Online dating is a billion dollar industry. Each month around 450,000 searches are done on the keyword “online dating.” So which companies are battling it…
Storyselling: When Your Customers Don’t Want to Be Sold
Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story. But this simple…
The Ultimate Guide: What Is Online Radio and How Does It Work?
These days, content marketing is the golden goose, helping brands build traffic and sell more. For most brands, content means blog posts, ebooks and infographics….
AIDA Copywriting Formula: How to Apply it +Real Examples
The AIDA formula is the oldest and most popular copywriting model used to convert undecided consumers into paying customers. Over the years, AIDA has been…
5 Clever Ways to Get Customer Reviews That Convert
How do you get customer reviews that help you achieve conversion rates as high as 68.7%? In today’s consumer centric world, Aileen Lee, Partner at venture…
Creative Inspiration: Top 6 Apps for Designers
The rise of the smartphone brought the rise of a tongue-in-cheek saying: “There’s an app for that.” But there probably is an app for that….
Why Your Marketing Is a Losing Battle (and What to Do about It)
Ok, I confess: Creating high-conversion marketing is a bloody hard work. You know what usually happens. You create your first landing page. You have a…
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