The Daily Egg

A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts

Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…

Conversion

How One SaaS Company Raised Pricing Page Conversions 310%

Figuring out how to price your SaaS product is difficult. It relies on customer segmentation and profitability analysis, and then, when you’ve finally optimized your…

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Branding

4 Undisputable Reasons for Branding Yourself Instead of Your Biz

When I first started my business, choosing a name was a big deal. What was available? What was unique? What had a good ‘ring’ to…

Marketing

Measure Marketing ROI: Proving Value When It Can’t Be Measured

What happens when a marketing campaign can’t be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep questions about metrics,…

Marketing

Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out

Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ advertising…

eCommerce

The Psychology Behind Free Shipping: Does It Work?

Does free shipping really work? This is a question that keeps coming back to me every time I look at a shopping website or consult…

Infographics

Does Your Project Need a Web Designer or Web Developer? [INFOGRAPHIC]

When it comes to building new websites or updating existing sites, most people don’t know the types of professionals they should hire to get the…

Conversion

5 Ancient Persuasion Techniques That Can Rock Your Website Today

What does a 4th century BC philosopher have to do with your e-commerce website? Absolutely everything. Before you let out an impatient sigh of boredom,…