Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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The 31 Best Homepage Design Examples and Ideas for Your Website
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6 Conversion-Boosting Benefits of Online Videos
If you’re not using online video, you’re missing out. Last year, videos accounted for half of all mobile data traffic, says CISCO, and while people…
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Are You Making These Conversion-Killing Mistakes?
Over the last decade, we’ve seen the barriers to entry for web design systematically dismantled. Platforms like WordPress, Joomla, and more recently Squarespace mean you…
6 Barriers You Must Overcome to Increase Conversions
Most people don’t make purchases on a whim. We decide to buy something only after careful thought and consideration, especially if we are making purchases…
7 Simple Design Tweaks That Send Conversions Through the Roof
There are many elements to an online business. There is the website and a regularly updated blog. There’s a sales funnel, marketing, social media, advertising….
3 Tactics You Can Implement Today for Higher Email Open Rates
Budget for email marketing is on the rise. In fact, email marketing is one the top three investments in B2B marketing, according to the B2B email…
Why Customer Value Optimization Trumps Conversion Optimization
If you’ve been in the online marketing world for any length of time, you’ve probably heard the name Ryan Deiss. He’s one of the most…
Analytics Update: Do You Need a Second Analytics Package?
The first time I used Clicky web analytics, back in 2007, I was blown away. My original review described it as “one of the most…
3 Rarely Used Guarantees That Will Boost Your Sales
Everybody knows that they should be guaranteeing their product. Without a guarantee, your customers won’t feel confident buying whatever it is that you’re selling. They’ll…
14 Tips that Take Your Content from Flat to Fabulous
Let’s get this straight. Your website content should be written for your target audience. And if you do this right, then Google will reward you…
Oversized Hero & Background Images: Unfounded Fad or Conversion Booster?
You see them everywhere these days—oversized images used for product hero shots, or a large photo as a background image in lieu of whitespace. Using…
The Ultimate Guide to Finding and Using Images in Your Content
You get it, I know. Content is important for marketing your business, ranking in search engines and attracting well-qualified, eager-to-buy customers. What you may not…
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