Out of all the elements on a web page or a featured ad, headlines are the ONLY element that ALL USERS will read. They serve…

PAS is a famous copywriting framework that identifies a problem consumers often face, raises the stakes by pushing the problem to its logical extreme, and…

AIDA and PAS are two of the most popular copywriting formulas that marketers use today. They both work well in multiple traditional and digital settings…

Writing great headlines is a tough task. Simply put, there are infinitely more combinations of words that don’t sound great together compared to those that…

All the words you see on product packaging, the marketing emails you receive, the websites you browse, and even the advertisements delivered to your mailbox…

Great copywriters aren’t born, they’re made. In fact, you don’t even have to be a great writer to nail the copywriting thing. You just need…

$500K? Lucky, the disbeliever will say. You just got lucky with your words. Maybe. But most copywriters aren’t counting on luck or magic to put…

At great risk to my sanity, I went online with the intention of finding as much advertising as I could. The goal: to find call…

Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, write descriptively, and…

In any ad, everything depends on the headline. It’s why some copywriters are known to spend 50% of their time on just the headline. As…

Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a…

If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing…

For the most part, website visitors are quite predictable. This gives you, a business owner, a huge advantage. Why? Psychology!

It’s believed that it takes users (who have no idea of what your site does) exactly three seconds to orient themselves and make up their…

We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get….

Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product? The type of content…

Your target customer has zero interest in your CTA. He/she doesn’t particularly care about the call, the signup, or even the purchase. He/she isn’t really…