We all have those moments where we just can’t pass up an opportunity. It’s everything we want at the price we want. It’s presented to…

Consumers have become increasingly blind to marketing and advertising strategies. The buyer’s journey gets longer and longer, and people are slower to trust companies. What’s…

As a basic concept in marketing, the sales funnel is all about making prospects aware of your brand at first touch, right through to the…

A marketing case study allows you to illustrate and explain how you achieved enormous success in a specific situation. For instance, last year, Jacob McMillen…

What is a target audience? And why does your specific target audience matter? That’s what we’re going to cover today. When you’re in business, you…

You hear it all the time: “learn how to find your target market and create interesting content.” But there’s a severe lack of useful material…

PRs and SEOs love press releases. You get an SEO boost, earning links from journalists in your space across a bunch of different sites. And…

Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to position…

We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for…

One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it…

$21 billion. That’s how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds,…

Amy is 35 years old. She’s just been promoted to Marketing Manager at the SaaS company she works for. She learned the ropes as a…

When it comes time to promote your blog post, I recommend doing everything in your power to do so. Share it, tweet it, promote it,…

Your content. You know it has to be the right mix to not only attract visitors, but convert them as well. You may be writing…

Writing content that doesn’t promote engagement is like speaking to an audience that’s wearing headphones – it doesn’t matter what you say because nobody is…