Copywriting

The secret of writing a great headline is to steal inspiration and adapt it. This is why the best copywriters keep a handy swipe file….

Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of later. It can

Out of all the elements on a web page or a featured ad, headlines are the ONLY element that ALL USERS will read. They serve

A world-class copywriter can instantly tap into a target audience’s frame of mind, pull at their emotions, bring them on a journey, and inspire many

PAS is a famous copywriting framework that identifies a problem consumers often face, raises the stakes by pushing the problem to its logical extreme, and

AIDA and PAS are two of the most popular copywriting formulas that marketers use today. They both work well in multiple traditional and digital settings

All the words you see on product packaging, the marketing emails you receive, the websites you browse, and even the advertisements delivered to your mailbox

Great copywriters aren’t born, they’re made. In fact, you don’t even have to be a great writer to nail the copywriting thing. You just need