Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Google Analytics 4 (GA4) Integration for Analyzing A/B Tests
You can now use Google Analytics 4 (GA4) to analyze and segment engagement metrics, for each of your A/B Testing page variants on Crazy Egg….
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Free 30-day TrialDirect Response Copywriting: Classic Examples + Tips
Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of later. It can…
9 UX Optimization Tricks That Work On Any Site and App
Optimizing the user experience (UX) on your website or app creates more satisfied customers, keeps them around longer, and boosts conversion rates. All of this…
The 5 Best Prototyping Tools Compared
Prototyping helps teams identify design issues and evaluate the best solution before moving forward with later stages of product development. When it comes to websites…
New on Crazy Egg: Track Multiple Conversion Goals for A/B Testing
We’ve made critical improvements to A/B Test reporting in Crazy Egg, making it far easier to compare your results for different Conversion Goals — and…
Figma Review: The Good and Bad
Figma is a solid design tool that makes collaboration easy throughout every phase of the product development lifecycle, from design and prototyping to development and…
How to Write World-Class Headlines Every Time
Out of all the elements on a web page or a featured ad, headlines are the ONLY element that ALL USERS will read. They serve…
Customer Experience vs. User Experience: Buying vs. Using
Customer experience and user experience—CX and UX, respectively—are sometime used interchangeably. Other times, they’re completely different and unrelated components. The reality lies somewhere in between….
A UX Design Bootcamp For When You Don’t Have Time Or Money
A well-designed user experience can set a business apart, attract loyal customers, and drive growth. A poor UX, on the other hand, can lead straight…
Create Each Type Of User Experience Map? Yes. Here’s Why
A user experience map is a visualization of the entire end-to-end experience users have when they use a product or service. It helps you understand…
7 Steps to Become a Better, Top Tier Copywriter
A world-class copywriter can instantly tap into a target audience’s frame of mind, pull at their emotions, bring them on a journey, and inspire many…
How I Use Website Sitemaps as a 15-year SEO Professional
A sitemap is an outline of your website that provides key information about your files, including the structure of your URLs, their crawling priority, and…
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