Tracking hashtags and their performance can be a chore in the world of social media marketing. From keeping up with volume to dealing with spam, it can be hard to glean insights from your Twitter campaigns. That’s where programs like Tweet Binder come in.
This powerful analytics tool lets you track your Twitter hashtag performance in real time, allowing you to track your overall reach and impressions, as well as rankings. It’s a solid marketing tool for social media marketers and small businesses who want professional tracking tools at an affordable price.
So let’s dig into the good, the bad, and the pricing of this tool so you can decide if it’s the right choice for your Twitter campaigns.
Tweet Binder: The Good and the Bad
Tweet Binder is a powerful marketing tool that can save a lot of time and money when it comes to tracking Twitter analytics. While there are a few standout features, there are also a few drawbacks, so here’s a comprehensive breakdown that weighs out the value of this program.
What Tweet Binder is Good At
Here are a few of the stand-out features of this Twitter analytics tool:
Easy classification with the Tweet Binder tool: This program allows you to create “binders” that automatically organize your tweets into a variety of categories. You can easily pre-determine certain hashtags or keywords that you want to track, which gives you a detailed and clear view of your performance.
Offers comprehensive competitor tracking: Keeping an eye on your competitors is an important part of keeping up with social media trends and discerning what works best. Tweet Binder’s “User Tracker” tool allows you to set up a tracker for your competitors, generating Twitter analytics for another account through a simple search query. You can even use tags to group various trackers together.
This means that you can categorize competitor data in specific categories such as:
- Type of competitor (direct or indirect)
- Campaign type
- Audience size
- Date ranges you’re tracking your competitors’ performance.
Generates beautiful and easy-to-understand PDF reports: It’s important to be able to share marketing reports, especially for those working in social media management or on teams. Tweet Binder offers easily generated PDF reports that are well-designed with graphic cohesion. But the reports aren’t too complex, so you can easily highlight the most essential information without getting lost in the data.
Tweet Binder also makes it easy for users to export data directly to Excel or Google Sheets for further analysis, team sharing, and organization.
Twitter compliant: Even though Tweet Binder is powerful enough to extract up to 1.5 million tweet IDs each month, the company is still mindful of staying compliant with Twitter’s terms of service. With Tweet Binder stating that their software is 100% compliant, you don’t have to worry about potential legal issues or privacy violations when using the program.
Comprehensive analytics: A Tweet Binder Pro account offers users 14 different user rankings that provide insight into:
- Tweets
- Retweets
- Original tweets
- Verified accounts
- Highest impact
- Most followers
- Top Retweets
- Most favorited
- Most mentions
- Top accounts
- Most expensive users
These metrics are automatically tracked and generated in your Tweet Binder account once you’ve set up your initial account. With the ability to view this data in real-time, you can keep track of your campaign’s progress and make adjustments as needed.
Tweet Binder’s Potential Drawbacks
Overall, Tweet Binder is a solid program with everything needed for social media marketing and is an emerging alternative to other programs. There are a few areas where users see room for improvement down the line:
Potentially high learning curve for new marketers: As a fairly comprehensive all-in-one Twitter marketing tool, Tweet Binder comes with plenty of features and options. While it’s great to have so many options, it may feel a bit overwhelming for new users. The interface could be simplified a bit, and subscribers have requested the company to consider streamlining some of the data presentation available.
However, accessing the company’s online knowledge base or YouTube channel will help you to navigate the basic features and better understand the interface when getting started.
Pricing may be prohibitive for beginners: While Tweet Binder is an overall good value for what you get, it’s not necessarily the cheapest option on the market. First-time marketers or those with shoestring budgets may prefer learning the ropes of Twitter analytics with simpler and more affordable tools.
Limitations with large data sets: Some users mention that there are glitches and slowdowns when the program is processing large data sets. If you are regularly tracking a high volume of tweets, this could be an issue. However, the program’s capacities will likely grow as the company continues to develop and update its technology.
Tweet Binder’s Plans and Pricing
You can subscribe to one of Tweet Binder‘s accounts on a monthly or annual basis, depending on which payment model works best for your budget.
Starter plan
With the Tweet Binder starter plan, you can enjoy access to the program’s foundational features and analytics. You’ll receive:
- Limitless access to reports from the past 7 days
- Up to 10,000 mentions (tweets) each month
- Easy-to-export PDF reports and exportable table sheets
Pricing: The starter plan is the most affordable option and is best for those getting started with social media marketing tools. This includes solopreneurs, non-profits, community organizations, small businesses, and high-performing hobby Twitter accounts. You’ll pay a monthly rate of $26.50 or an annual rate of $250 billed annually for the starter plan.
Advanced plan
Advanced plans are best for those receiving more than 10,000 mentions per month. It includes the same offerings as the starter plan with the exception of the following:
- A substantially increased capacity of up to 100,000 mentions per month
- The ability to access valuable historical Twitter account data for further insights
Pricing: While the advanced plan is a significant price jump from the starter, it offers 10x more mentions per month, making it an excellent deal for a medium-sized business or a startup in the awareness phase of their social media plan. The advanced package costs $235 per month or $2,275.00 billed yearly
Enterprise plan
Tweet Binder’s Enterprise plan offers all of the aforementioned benefits but also includes a whopping 2 million monthly mentions, perfect for late businesses or corporations with high engagement volume requiring advanced analytics.
Pricing: The Enterprise plan costs 4,250.00 each month or $47,100.00 annually.
Tweet Binder API
It’s worth mentioning that Tweet Binder offers an additional API-building service that allows you to customize your reports, create specific metrics, and more deeply automate data extraction. You’ll need to contact the Tweet Binder customer service team to learn more about this service and see if it’s a good fit for your business.
Final Thoughts
Overall, between high-quality analytic features and high praise from current users, Tweet Binder is a great choice for Twitter management and marketing. With its different pricing tiers that can suit a variety of budgets, both small and large businesses can take advantage of this tool.
While there are more affordable tools on the market, the 14 analytic metrics that are automatically tracked in real-time make this program one of the best values, giving you all you need to grow your social media presence.
We recommend that those who are on the fence sign up for one month of the Starter plan in order to get a feel for the program. For larger and profitable businesses looking to streamline marketing operations, it may be worth the plunge into one of the advanced plans.
