If you’re a website owner or SEO professional tired of paying an arm and a leg for multiple SEO tools, SEO PowerSuite is an ideal solution. This comprehensive SEO software has all the features you need to help you improve your site’s SEO performance, from rank tracking and keyword research to link building and management.
Keep reading to learn more about what we like about the SEO PowerSuite platform and where it could improve.
SEO PowerSuite: The Good and the Bad
When it comes to SEO software and tools, there are a plethora of options out there. SEO PowerSuite’s unique combination of affordability, customization, and its comprehensive set of features sets it apart.
What SEO PowerSuite Is Good At
All-in-one set of SEO tools: Unlike most other SEO software solutions, SEO PowerSuite truly is the one-stop shop for your SEO and digital marketing needs. With its four robust tools—Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant—you have an entire toolkit for rising up the search engine rankings.
Let’s start with Rank Tracker. This handy tool allows you to keep tabs on your site’s rankings for important keywords across Google, Bing, and hundreds of other search engines. You can track rankings locally or globally, see your top-gaining and top-losing keywords, and even get weekly ranking reports emailed to you. Monitoring your site’s search performance has never been easier.
Next up is WebSite Auditor. This auditing tool crawls your site to uncover what’s working and what needs improvement. It checks page speed, internal links, duplicate content issues, page titles, meta descriptions, and more. You’ll get a prioritized list of fixes so you can immediately start optimizing your site for better search visibility.
With SEO SpyGlass, you have access to the platform’s backlink database, allowing you to view all of your website’s backlinks and referring domains. You can easily see the quality of these referring domains, your website’s linking history, and more. You’ll also be able to see which of your pages has the highest number of backlinks as well as which backlinks might have a risk of a penalty from search engines. This is crucial—if your search rankings are lower than usual, low-quality backlinks could be the reason why your search engine rankings have dropped.
And last but not least is LinkAssistant. This tool focuses on building high-quality backlinks, which are crucial for SEO success. It has robust analysis features to evaluate prospective links and identify link building opportunities. With LinkAssistant’s help, you can develop and execute a solid link building strategy to boost your rankings.
With its all-encompassing set of excellent SEO and marketing tools, SEO PowerSuite truly equips you with everything needed for DIY SEO campaigns. The convenience of having keyword research, analysis, tracking, auditing, and link building tools in one user-friendly package is invaluable.
Very affordable: Unlike many of its competitors, which are web-based and have to pay for cloud servers, SEO PowerSuite is a desktop-based toolkit. This means substantially lower overhead costs, which they’ve passed on with to their customers.
With SEO PowerSuite, you get robust capabilities rivaling tools costing ten times more, but at a fraction of the price. We’re talking enterprise-level keyword research, backlink analysis, rank tracking, site auditing, and more. The same capabilities utilized daily by leading SEO agencies are now accessible for solo website owners and small teams.
Automation capabilities: With just a couple minutes of quick and easy setup, you can automate all of your essential SEO tasks like rank tracking, site audits, and backlink analysis. This allows the tedious and time-consuming work to run on autopilot so you can focus on other important areas of your business or clients.
The software makes it easy to schedule regular SEO jobs to run automatically at the times and frequencies most convenient for you and your team. Whether it’s running rank checks every morning to monitor changes or comprehensive site audits once a week, you can customize the automation to fit your needs.
With SEO PowerSuite, you’ll save countless hours normally spent on manual SEO work. The software works hard for you around the clock so you can work smart.
High degree of flexibility and customization: SEO PowerSuite really sets itself apart by putting users in the driver’s seat.
With rank tracking, for example, you can laser focus on the search engine and location that matters most to your business or client. Whether that’s Google rankings in a single city or Bing results across an entire region, you get to choose.
The ability to analyze the data is just as important. With the data the platform provides, you can spot trends, drill down into specifics, and potentially even gain insights your competitors miss. You can tailor the presentation of graphs and charts to your particular needs, too. And with a simple export, you can use the data for your own custom analytics and reporting.
This high level of flexibility and customization allows you to approach SEO with creativity and precision. For an SEO professional, that creative license and autonomy can be a total game changer.
White-label reports: You know the value of providing your clients with professional, branded reports—it shows you’re serious and establishes trust. With SEO PowerSuite’s customizable white-label reporting, you can easily generate branded reports that look polished and impressive.
The reports are responsive, too, automatically adjusting layout and sizing for desktop, tablet, or mobile viewing. This ensures your clients can access and read the reports easily on any device.
Sharing is super simple as well. With one click you can upload any report straight to the cloud. SEO PowerSuite will generate a private link that you can email directly to your client. They can then view or download the report securely whenever they want.
Solid customer support: Based on our experience, SEO PowerSuite delivers above-average customer support. Their technical assistance truly stands out for its effectiveness at diagnosing and resolving even complex issues. We’ve found their customer service team to be highly responsive as well, getting back to queries quickly.
The platform had already sold us with its extensive featureset, but the customer service was the icing on the cake.
SEO PowerSuite’s Potential Drawbacks
Occasional slow loading and poor performance: While we’re impressed with the features the platform offers, we did find that it does sometimes have a few performance issues. The main one is speed. Some processes, like generating reports, can take a long time to run. It can be especially slow when scanning larger websites.
We also experienced occasional unknown errors and had to restart our processes from the beginning.
So if you’re going to use the software, just know that you may need to exercise a little extra patience while waiting for things to load.
Four separate, resource-intensive programs: Instead of one unified program, you’re working with four separate tools. And because the platform runs natively on desktops, it requires a significant amount of computer memory to run. This can be an issue if attempting to run each of the apps at the same time.
However, keep in mind that the trade-off for having to run these programs locally on a PC is a much lower cost than cloud-based competitors.
Learning Curve: With four separate tools to learn and master, there’s also a learning curve with the platform. It can feel a bit overwhelming at first, especially if you’re new to SEO. SEO PowerSuite likely isn’t a program you’re going to dive into on Day 1 and fully comprehend. You’ll have to put in some effort to learn how to use all of its features.
With that said, the learning curve isn’t due to it being built poorly. It’s actually because the platform offers a ton of features to work with—which, at the end of the day, is a good thing.
SEO PowerSuite Plans and Pricing
SEO PowerSuite has three affordable plans to choose from. You can choose the Free plan, Professional plan, or the Enterprise plan.
Each plan gives you access to the four main SEO tools, but both the Professional and Enterprise plan have less limitations and more premium features than the Free plan.
SEO PowerSuite Free
For being free, you get a lot with SEO Powersuite’s free plan. You’ll have full access to SEO PowerSuite’s robust toolbox—Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. Track an unlimited number of keywords, get the insights you need to optimize on-page content, and monitor up to 500 URLs and 1,100 backlinks.
Here’s a full list of what you get with the Free plan:
- SEO PowerSuite’s four main tools
- Unlimited keywords to track
- Site crawling and auditing for up to 500 URLs
- In-app content optimization
- Backlink tracking and link auditing for up to 1,100 links
- Link prospecting and outreach for up to 1,000 prospects
SEO PowerSuite Professional
You’ve got options when it comes to SEO PowerSuite subscriptions. The one-year plan gives you full access for $299 annually. Opt for two years upfront and you’ll pay just $239 per year. But the best value is the three-year plan at only $199 per year.
With the Professional plan, you get everything on the Free plan, plus a few additional features:
- The ability to save projects
- Dedicated query processing system for captcha-free checks
- Scheduled SEO tasks
- The ability to print reports on paper (with watermarks)
SEO PowerSuite Enterprise
The Enterprise plan starts at $499 for a one-year subscription, $399 per year for a two-year subscription, or $333 per year for a three-year subscription.
With it, you get everything on the lower pricing plans, plus:
- The ability to save reports in PDF
- The ability to schedule reports and report delivery
- Data export in .csv, .sql, .html
Final Thoughts
SEO PowerSuite is a cost-effective SEO solution that provides a useful set of tools that you can use to improve your website’s performance in search results. The all-in-one nature of the platform combined with its low cost make it a great choice for small businesses and individual SEO professionals.
