Google Analytics Is Lying to You. Here Are 7 Ways to Force It to Tell the Truth
Being data-driven is good. Unless, of course, all that data driving your decisions is wrong.
Search Results for: landing page optimization guide
How to Micro Test New Product/Service Ideas Using AdWords
Launching a new business idea or deciding to develop a new product for your company is not without risk.
How to Sell Without Selling In Every Blog Post
We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for
How to Optimize Copy for a Better Mobile Experience
Do you have any idea how often the average person looks at their phone? 46 times a day. That’s huge. Every single day the average
How To Build Trust To Improve Website Conversions
If you’re running an online business, you’re probably asking people to hand over their credit card details, their name, email address and maybe their phone
16 Helpful Copywriting Articles To Launch You Into Web Writing Greatness
We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get.
Web Analytics: The Secret Ingredient in Lead Scoring
Lead scoring is the ultimate conversion optimization hack: if you want to make sure leads get delivered to your sales team on time and that
How to Use Interactive Elements to Boost Conversions
Marketers have a really important job: Get people’s attention, keep people’s attention, and get those people to do something as a result of capturing their
Optimize Your Sales Funnel: The Top, Middle & Bottom-Line
So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and
39 Writing Techniques That Drive More Conversions from Your Website Copy
Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers.