Smart CRO: What We Can Learn from the Windows 10 Launch
Forget the old Mac vs Windows argument — I’ve used both and each has advantages depending on your personal setup. If you’re a Windows user,…
Search Results for: landing page optimization guide
5 Tips to Craft a Better Value Proposition
You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your
3 Tools and Smart Tactics to Understand Your Audience
How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit.
39 Tips to Kill Conversion-Blockers and Boost Sales
Many sites lose conversions due to unnecessary friction on their website. Friction is defined by Marketing Experiments as “a psychological resistance to a given element
Why Engagement Doesn’t Always Lead to Conversions (& What to Do About It)
Are you looking for that perfect recipe to engagement that will lead to more conversions on your site? If you’re like most marketers, you’re thinking,
How to Appeal to the Three Main Types of Buyers
People spend their money in different ways. Some people will throw their money around without a care. Other people save their money like a scrooge.
So You Want to Do a Conversion Audit? Here’s What You Need to Know
If you’ve launched your website and are steadily getting traffic, you may feel like the hardest part is over. The truth is, the real work
How to Use Urgency and Scarcity to Improve Conversions
Conversion optimization is way more than button size, font colors, and sizzling calls to action. It’s also about the inner psychology of the user, known