7 Pricing Page Examples (+ 7 Tactics for Yours)

A pricing page for a software-as-a-service (SaaS) company is a webpage that lays out all the subscription plans or pricing options. 

After the homepage, the pricing page is the single most important page on a SaaS website. A bad pricing page can cut your sales pipeline down by 50%. (This happened to someone I know. It’s not pretty.)

These SaaS pricing page examples show you everything you need to create a high-conversion pricing page. 

1. Ahrefs 

Ahrefs is an SEO tool that offers keyword research, domain analysis, and site audits, and its pricing page has every element a SaaS page needs.

If you’ve never built a pricing page, let Ahrefs guide you through the essential building blocks. 

They include: 

• Page title and heading. The page title should say “Plans & Pricing” or a variation that works for your brand. The heading should be a succinct description of how users benefit  if they purchase a plan. 
• Monthly vs. annual pricing toggle. Most SaaS products I’ve come across offer monthly or yearly pricing. If you do this, offer a toggle so folks can see the difference in price if they pay monthly vs. yearly. Use a bright, contrasting font to show how much they’ll save if they pay annually, like Ahrefs does.
• Plan tiers. Experts usually recommend offering three plan tiers. But you might only have two that make sense. Or four or five. No matter what, make sure this section is at the top of the page. It’s the information your audience values the most! Give a concise snippet of what each plan tier offers. 
• Optional add-ons. Do you offer special enterprise plans or add-ons to your plan tiers? Put them below the tiers to make it easy for customers to browse and decide which ones to buy.
• Plan and feature comparison. This is where you break down each plan tier piece by piece. Lay out every single feature in a table or chart and say which plan comes with what.
• FAQs. Save yourself time going back and forth with potential customers and answer all their questions ahead of time with a thorough FAQ section.
• Contact information. Make it easy for customers to reach out if they still have questions after skimming the FAQs.
• Social proof. Feature reviews from happy users to add social proof to your SaaS pricing page. Incorporate trust badges or star ratings from SaaS review sites like Capterra, G2, and TrustRadius, too. 

Along with literally checking off every box in the must-have framework for a pricing page, I also love what Ahrefs does in its social proof section. You can click on six use cases to view reviews from users who’ve used Ahrefs in that specific way. 

Genius!

2. Trello 

Want to make decisions easier for your web visitors when they’re trying to figure out which plan has the features they want? Do what the Trello pricing page does and offer a search bar just above the plan/features comparison section.

Like any other search feature, you enter a term into the product management software service’s pricing area bar. But this bar doesn’t search the entire site. That would add to the overwhelm rather than solve it, after all. 

Instead, this special search bar filters the features list below to highlight the plans that include the searched term. 

I tested it out by typing “template” into the search bar. You can see the results below. 

SaaS pricing pages are usually stuffed with information. Any feature that helps narrow down information or make it easier to compare is a big plus. 

And that’s exactly what the Trello search bar does. 

One more thing I love about Trello: it offers a “Make a suggestion” button under the plan features page. If you click it, you’ll go to a webpage for submitting feature requests. 

This is a smart way to gather constructive feedback from potential users who aren’t quite sold yet. If they take the time to reach out and you eventually implement the requested feature, there’s a strong chance they’ll convert into a customer.

3. YNAB

It’s always a good idea to include customer testimonials somewhere on your pricing page. Ideally anywhere after the plan comparison area. 

But if you want to take testimonials a step further, follow the lead of budgeting software You Need a Budget (YNAB). Instead of just sharing praise, showcase real numbers that demonstrate how your product benefits users. 

Here’s what YNAB’s data points say: 

• 91% of YNABers say YNAB has changed the way they think about money for the better.
• 78% of YNABers spend money without feeling guilty since starting YNAB.
• 70% of YNABers could support themselves on savings for 3 months or more. 

These stats speak to some major pain points. I mean, who doesn’t want to spend money without feeling guilty, right?

The easiest way to get this data is to survey your current customers. Send a quick email asking for feedback. Consider offering an incentive in exchange for honest responses. People are busy, and you’re more likely to get responses that way.

Here’s a template you can copy and customize to fit your business needs: 

Subject: Quick 2-Minute Survey – How Has [Product Name] Helped You?

Hi [First Name],

We’d love to hear how [Product Name] has helped you! This 2-minute survey helps us improve and showcase real user success. We’d like to offer [X Incentive] in exchange for your honest feedback.

[Start the Survey] (Insert Link)

Survey Questions:

1. What problem did [Product Name] help you solve? (Short answer)
2. How much has [Product Name] improved your workflow? (Scale of 1-5, with 1 = No improvement and 5 = Game changer!)
3. What benefits have you experienced?(Select all that apply)
   • Saved time
   • Increased revenue
   • Improved productivity
   • Reduced costs
   • Less stress
   • Better collaboration
4. Can you quantify your results? (E.g., “Saved 5 hours/week” or “Revenue up 20%”)
5. Would you recommend [Product Name]? (Yes/No)
6. Can we feature your feedback?
   • Yes, with my name
   • Yes, anonymously
   • No, thanks

Thanks for sharing your experience!

– The [Product Name] Team

Once the survey period ends, analyze the data and tidy it up in a way that’s visually appealing, like YNAB does.

4. FreshBooks

Any SaaS pricing page can be overwhelming—even the best-designed ones. That’s why I love what the FreshBooks pricing page does to help make the decision easier. 

Just above the invoicing software’s plan tier section, you’ll see five buttons: 

• Show All Plans
• Freelancers
• Self-Employed
• Business with Contractors
• Business with Employees

When a user clicks on osne of these categories, FreshBooks blurs the plan tiers that aren’t relevant. That way, users can focus only on the 1-2 plans that truly fit their needs.

This makes the information overload a lot less overwhelming.

Consider creating a similar design on your pricing page. Tie each use case or category to 1-2 pricing plan tiers and blur the rest when that use case/category is selected. 

Want to go a step further? Create a design that highlights the non-blurred plan tier most likely to fit the user’s needs, like FreshBooks does.

In the example below, you’ll notice I clicked the “Business with Employees” button. Even though two plan tiers are left unblurred, one of them is highlighted in dark blue.

It’s the plan FreshBooks recommends the most for businesses with employees, but the Premium plan is still an option.

If you choose to showcase more than two or three plan tiers, these design choices help decrease friction in the buying process.

5. Tremendous

Should you still build a pricing page if your SaaS product is free for customers to use? 

Absolutely. Just look at the Tremendous pricing page. Tremendous is a software service that helps organizations send payouts at scale. And it’s free. 

So what’s the point of a pricing page here? 

Well, first of all, it still tells potential customers what the price is. That price just so happens to be zero dollars. There are no subscriptions or plan tiers.

There are still two paths to take, though, based on how much money an organization plans to send:

• Sending less than $200K?
• Sending more than $200K?

Each choice features a call-to-action (CTA) button. If you’re a small HR team sending rewards to 50 employees, you’re probably in the “Sending less than $200K” camp. You can start sending right away.

But if you’re a multi-national enterprise company that sends rewards to thousands of customers during each market research survey, you’re going to be in the “Sending $200K or more” group. You’ll want to see a demo to figure out how it’ll all work. 

After this section, Tremendous still includes a breakdown of all the features users can enjoy. 

There’s also an add-ons section, along with an acknowledgement that some add-ons can incur fees not levied by Tremendous.

And then—importantly!—you get an explanation of why the product is free. 

I definitely would want to know the why behind any free or super low-cost SaaS product. Do I have to deal with ads? Is there some sort of purchase to make later on? What about transaction fees?

The same goes for a super expensive SaaS product. I might be more willing to spring for a pricey plan if I know the reason for its priciness. 

The lesson here? Transparency is key.

6. Privy 

Not every SaaS service can be organized into tidy plan tiers. If you offer services based on usage, features, or custom needs, a pricing calculator can help customers estimate costs based on their specific requirements. 

This is what Privy does. The SMS and email list software’s pricing page offers multiple calculators to help users figure out how much a plan will cost. 

Like other SaaS tools, Privy offers three plan tiers. But the price of each tier goes up or down based on how many contacts a potential customer has. 

All a potential user has to do is enter the number of contacts into the calculator, and voila! They’ll get a custom price. 

In its pricing page FAQ section, Privy offers more information about how the calculators come up with the numbers they do. 

This is important, because remember: transparency is crucial. The more clear and open you are about pricing, the more potential users can trust you.

7. Adobe

Adobe offers so many software services it would be completely overwhelming to fit them into one page. So instead of trying to cram all the information into one pricing page, Adobe created a mini-website for pricing plans.

At least, it did for Adobe Creative Cloud, which includes popular services like InDesign and Photoshop. 

The top menu for this mini webpage includes four tabs: 

• Individuals
• Business
• Students & Teachers
• Schools & Universities

You can navigate these four tabs without leaving the main pricing plan page, which is nice. And if you’re in the “Individual” tab, you’ll also see a navigation menu on the lefthand side of the webpage. 

This menu includes eight categories to explore: 

• All
• Photo
• Graphic Design
• Video
• Illustration
• Adobe Acrobat and PDF
• 3D and AR
• Social Media

Click on one of these categories to see relevant Adobe products. 

When you select a product, you can see all the information you need to know without ever leaving the main webpage. 

Then, if you decide to make a purchase, you can press the “Continue” button to proceed with the transaction.

The three other Adobe pricing page top tabs—Business, Students & Teachers, and Schools & Universities—are simpler to navigate. There aren’t as many individual options to pick from when you’re purchasing as a business, student, or educational institution. 

But even when you click on these other tabs, you still won’t leave the core pricing webpage/mini website. 

I love this design so much, but there’s a caveat.

Adobe seems to have even more pricing plan pages for potential customers to contend with.

There’s this random pricing plan page for Adobe Express. Then there’s this totally different pricing page, which also includes Adobe Express and a bunch of the apps included in Creative Cloud. And don’t even get me started on this pricing page for Adobe Experience Cloud, which is targeted to businesses.

It’s too much. 

In my humble and completely unsolicited opinion, Adobe should just keep everything on that one glorious miniature website. 

Moral of the story is this: if you happen to also offer multitudes of software services, each with its own plan tiers and add-ons, think beyond a single webpage. 

Do like Adobe and create a little website with easily navigable tabs and categories.

7 Tactics to Use on Your Pricing Page

Ready to build a pricing page and start converting leads? Here’s a summary of the seven tactics we’ve learned from the SaaS companies featured here:

1. Build a Solid Framework: Any good SaaS pricing webpage will include several core features: a page title and heading, pricing toggle, plan tiers, optional add-ons, feature comparison, FAQs, contact information, and social proof. Ahrefs has all of this, plus a nifty way of tying use cases to user reviews.
2. Make it Searchable: Make navigating the pricing page easier by offering a search bar above the plan comparison section, like Trello does. Also, consider making it easy for potential future customers to submit features they’d like to see. This is a smart way to build connections and nurture future conversions. 
3. Survey Your Users: Strengthen social proof by collecting customer data that highlights how your product benefits current users. Showcase the results in a visually compelling way, like YNAB does on its pricing page.
4. Use Design to Make Choices Easier: If you want to make choosing a plan easier for your potential customers, use blurring and highlighting to recommend the best plan tiers like FreshBooks does.
5. Prioritize Transparency: If your pricing plans are super cheap, free, or super expensive, or really anything outside the norm, tell your readers why, like Tremendous. 
6. Offer Flex Pricing and Easy Calculations: Do you need to customize pricing based on factors like usage, team size, or extra features? Consider baking a price calculator into your pricing page like Privy does.
7. Condense into a Mini Website. Do you offer a bevy of products, each with its own features list and plan tiers? Imitate Adobe and create a miniature pricing website where users can find all the pricing information by navigating different sub-pages, tabs, and categories.