A press page is a place on your website where you can share all the places your brand has appeared in the news. This could include video interviews, press releases, and news articles.
It’s also where you should put contact information for journalists, along with brand assets they can use when they talk about your company. Things like media kits, headshots, product photos, and logos.
You should build your first press page the minute you decide you want press coverage for your brand.
Even if you have zero followers or customers yet. Start with a media kit and then build your press page up as your business gets attention.
These press page examples will give you ideas for making an epic page.
1. Duolingo
No matter where you are in your company’s journey, you can build a press page like Duolingo’s. The language learning company’s press page is a stellar example, possibly my favorite on this list.
Why? Because it has everything that makes an announcements page structurally sound:
- Strong branding. It’s not overbearing, but one look at the press page and you know it’s Duolingo. Duo the Owl features prominently on the page. The colors match the brand. There’s enough white space around the page elements to make it all easy to digest.
- Quick, informative snippets. Any journalist glancing at this page would instantly be able to see the company’s mission, history, and office locations. No need to email anyone to ask those questions, making for easier inclusion in articles and reviews.
- Products section. What does Duolingo even offer? Anyone can quickly find out by scrolling partway down the press page.
- Press releases. Scroll down a little more and you’ll see all the company’s latest company announcements.
- News appearances. Go down a little more and you’ll see links to articles that feature Duolingo in BBC, Fast Company, and USA Today.
- Press kit. Need to download Duolingo’s media assets? There’s a prominent button near the bottom of the press page that leads you straight to a Google folder with everything you need.
- Contact information. Still don’t have all the information you need? You’ll find an email linking you directly to Duolingo’s press manager, investor relations team, and customer service team.
If you’ve never created a press page, use Duolingo as a structural guide to help you include all the information you need. No matter how young your organization is, you can include:
- Strong branding
- Informative snippets
- A products/services section
- Contact information
As you grow and develop digital assets, turn them into a press kit.
Complete the page with links to press releases and news articles as your brand starts getting noticed.
2. Front
The customer service platform Front offers an efficient, informative press page. It packs all the relevant information into a short page that’s easy to absorb.
But my favorite thing about this press page example is Front’s use of color and buttons. Specifically, colorful buttons. And other visual details, like using real logos for the news sites that have featured Front.
Design-wise, Front puts its contact and press kit information at the very top of the page. The contact button is purple with white text. The press kit button is white with purple text. Both match Front’s purple-hued logo and branding.
After a short information block, you arrive at Front’s “Recently featured in” section. The names of the news organizations—like Forbes, Business Insider, and Bloomberg—appear in branded typeface.
This makes them instantly recognizable. They’re social proof for your brand. A reporter scanning your press page will see those logos and immediately know that you’re worth Forbes coverage. So you’re worth their coverage, too!
Immediately following the “Recently featured in” section, Front features a bright pink banner announcing the brand’s press kit. A white button contrasts nicely with the attention-grabbing pink.
The lesson here? Don’t be afraid to use colorful banners and buttons to help guide the eye to important points on your press page. And use logos and branded typefaces where you can.
You might need to ask permission, but it’s worth the extra visual pop, instant recognition, and social proof.
3. Nespresso
Nespresso’s press page lacks some of the components I consider key for a great press page, but it shines in one big way: product photography.
The page is structured like a blog. Each Nespresso new release announcement or company update contains a:
- Featured image
- Publication date
- Title (long and informative ones at that)
- Link to the full piece
The featured images are my favorite part of these snippets. They immediately capture my attention.
A teeny-tiny croissant and mini cups alongside a Nespresso x Oatly coffee capsule? Adorable!
George Clooney wearing old-style detective clothes and pointing at a foamy cup of brewed Nespresso? Perfection.
A bright orange-and-white Nespresso machine contrasted against a glittering blue ocean? Take me there ASAP.
If it fits the vibe of your press page, lean into creative product photography. It’s another way to instantly show potential fans and journalists what your brand is all about.
This is especially true for tangible products, where you can’t just use app icons (like Duolingo does) or product screenshots (á la Front) to deliver visual information.
4. Honest Company
The Honest Company press page is simple, but there’s one key feature to take note of here: transparency. Each post outlines things like transition plans, quarterly financial reports, new collaborations, leadership changes, and other important news.
I just like how, well…honest it is.
And yes, this press page is mostly targeted to investors. But it’s easily accessible by anyone who’s interested in news releases about the consumer goods brand.
And if your company does happen to have investors, a transparent announcements page like the Honest Company’s is a great blueprint.
Two more features to highlight here:
- The prominent search bar, which makes it easy to find updates and press releases based on keywords
- The dates, which are big and bold and clearly show that the Honest Company keeps its press page current
Aim for this type of transparency in your press page for the sake of your customers, your investors, and your team. And any journalists who want to report on the mission and health of your company!
It’s the perfect way to show everyone you’re walking the talk.
5. AllTrails
The AllTrails press page has it all: stunning photography, on-point branding, a link to the company’s press kit, and all the latest company news.
But what I want to highlight on this announcements page is the highlights section.
Any reporter or interested individual can glean a ton of information from these six highlights.
They have a few key features:
- Concise information backed by real numbers. A quick glance at this page tells me that as of now, AllTrails possesses information on more than 450,000 trails around the world and that it has more than a million 5-star reviews.
- Icons to help differentiate each tidbit. It’s super easy to see what each little snippet is about because of the icon above the snippet heading.
- Snippet headings. Short, informative headings make this highlights section super scannable.
Oh, and even though I’m sure AllTrails updates the highlights as it releases new features or gains new accolades, the information isn’t overwhelming. Imagine if there were 12 highlights, or 24. Too many! Cue the overcrowded brain.
The only thing that would improve these highlights? Links to back up the numbers. I’d love to see a link to the annual revenue report under the 1% for the Planet highlight, for example. It would boost transparency and trust.
For your press page, pick 4-8 key highlights and make them concise, visually appealing, and informative.
Add links to back up key numbers or claims with concrete sources.
This makes it that much easier for journalists to write about your organization without a ton of back-and-forth that bogs the process down.
6. Notion
As a writer, I use Notion every single day. I joke that it’s my brain, but organized. Which is why I was surprised to see that when I clicked on the Notion press page, I ended up on a Notion page. Like, in the software.
And I love it. It’s very meta. It’s an excellent example of using the press page to sell a product.
Of course, this approach really only works for software-as-a-service (SaaS) brands. Nest your press page within your product so visitors can get a quick, firsthand look at how it all works.
If I were working on the Notion press page, though, I’d add more to it. More information about the brand, plus links to press releases and announcements. It’s a little bare-bones as is. And you could totally put all that information on the Notion page without taking away from the meta-ness of it all.
What can non-SaaS brands take away from this press page example?
Think outside the bounds of a typical press page.
Is there any way to give web visitors a taste of your product or service? Or have them dip a toe in it, the way Notion does?
If there is, and it makes sense, go for it!
7. REI
Of all the press page examples I studied, none offered better navigation than the REI Newsroom.
This media page functions more like a miniature press website.
There’s a whole navigation menu just for the REI Newsroom. Here’s a quick breakdown of each menu item so you can mimic it yourself:
- Company News: Links to a comprehensive About REI section of the website, plus links to press releases containing things like statements on current issues, leadership updates, and employee news.
- Gear & Apparel: Contains links to press releases on everything gear, apparel, and brand-related.
- Sustainability: You’ll find all of REI’s sustainability-related press releases here.
- Outreach: Read up on REI’s advocacy efforts.
- Media Library: Download from 4 digital asset collections, including one with the current CEO’s headshots and one with images of REI’s products in action.
- Contact Us: Contains direct email links to REI’s PR, advertising, impact, and brand stories departments.
REI’s press page is comprehensive. It’s informative. It’s focused. It’s meticulously organized.
If your organization has a ton of information to share with the public like REI does, organize it like this.
Reporters, journalists, and anyone else who writes about your brand will thank you.
7 Critical Items for Your Press Page
Ready to build your own press page? You’ve got this. And now you have several excellent examples to pull inspiration from.
Here’s a quick recap of everything to include, or consider including, on your press page:
- Structure: Build your press page with a solid foundation of good branding, information about your company and its products, and contact information. Add a downloadable media kit once you have digital assets. Top it off with press releases as you create them and news articles as your brand appears in them. Look to Duolingo for an example of how to structure your page.
- Visual elements: Like Front, use contrasting colors to attract attention, especially to buttons folks can press to get more information about your brand. When you start appearing in news articles, ask to use logos or the brand’s typeface for social proof and instant recognition.
- Product photography: If you sell physical, tangible products like Nespresso does, create eye-catching product photography and graphics to instantly convey information about your brand.
- Transparency: Include deep dives into financial reports and any other information that shows you walk the talk, like the Honest Company. The easier it is for journalists to access these reports, the better.
- Informative highlights. Create short, visually appealing highlights that deliver lots of information in a compact way the way AllTrails does.
- Think outside the traditional boundaries: Can you do something unique or immerse web visitors in your product? Like use your press page to show off your service in an immersive way? If you’re a SaaS company like Notion, the answer might be a big yes.
- Navigation: As your brand grows, consider adding a navigation menu to make it easier for web visitors to find exactly the information they’re looking for. This is especially important as your press page starts to spill over into multiple press pages. When you get to that point, it’s time to make a whole newsroom like REI.
