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5 Schoolboy Errors That Ruin Your Split Test Results
Split testing. The infallible process that adds an element of science to the art of optimizing your page’s copy and presentation. I say infallible, but…
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5 Tips to Craft a Better Value Proposition
You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your…
The Impact of Headlines and Tone of Voice on Conversion
Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of…
How to Apply the Psychology of Persuasion To YOUR Business
Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably…
How to Know if Your Split Test is Valid (Hint: Statistics Can Lie)
Did you know that conversion optimization can actually decrease your profit? When you run tests, it’s easier than you might think to misinterpret the results…
3 Questions You Need To Answer About Your Target Audience
Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your conversion rate. A thorough understanding of your product…
3 Tools and Smart Tactics to Understand Your Audience
How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit….
How to Get More from Social Media with SumAll Insights
There’s nothing more annoying than feeling that your social media marketing is missing the mark. You KNOW you should be getting better ROI and conversions,…
What To Do When Your Audience Is On The WRONG Platform
You’ve been hearing a lot about email lists. That’s because we marketers love conversions, and email lists are the highest converting platform available. Email users…
The Complete Guide to Maximizing Content Upgrade Conversion Rates
Why do some see email opt-in rates of 20% with content upgrades, while others get 3%? In case you need a refresher, Devesh wrote an…
A Google Decision That Could Be Great News for A/B Testers
On the surface, Google doesn’t appear to have a particularly close relationship with split testing. They offer a split testing feature built into Google Analytics (that many…
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