Is Marketing Automation As Intimidating As It Sounds?
If you are involved in any form of digital marketing, then you know that marketing automation is changing the rules of the game. Figures show…
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8 Effective Tips to Get More Email Subscribers by Increasing Conversions
My email list is one of my most valuable assets. I have tons of email subscribers even though I regularly scrub my list, and I’ve
The Best Customer Acquisition Techniques You Need to Start Testing
Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have
User Experience Testing: UX Methods and Tools
ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions. Clearly, there’s a correlation
How to Increase Your Ranking by Mixing “Hidden” Keywords in Your Content
Comprehensive content, a tone of voice, storytelling, punchy texts, surplus value, social signals… While all these big words swallow up the digital marketing world today,
Crazy Egg Features
Creating an effective site requires more that an attractive design. You can have the perfect branding, eye-catching photos, and impeccable aesthetics. But your visitors aren’t
8 Characteristics of High-Converting CTA Buttons
Your CTA buttons are some of the most important elements on your site. You’ve probably heard this statement dozens of times on various marketing blogs
Your Author Bio Is A Conversion Gold Mine
Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me?
Mouse Recorder: How You Can See Your Visitors Interacting
Why would you want to record your users’ mouse movements? A mouse recorder give you a deeper view of user behavior than click-based heatmaps and
The World’s Fastest Growing SaaS Products Send These Welcome Emails
What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder