Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your product descriptions should position your product, target your ideal…
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5 Lessons To Learn From The Biggest Brand Blunders of 2012
In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s…
The Beginner’s Guide To Creating and Promoting Infographics
Ready to add infographics to your content marketing mix? Here’s the beginner’s guide that will walk you step-by-step from the why to the how of…
How To Sell Using Fear
Fear is persuasive. It’s automatic and, to some extent, out of our control. It’s built into our operating system as a defense mechanism from the…
3 Ways To Align Your Marketing With What Customers Really Desire
Ready? Here is the sales squashing mistake most marketers and salespeople are making: They think they sell a product or service. Wrong. To market and…
17 Of The Best Conversion Optimization Blogs On The Internet
Looking to boost your knowledge about conversion rate optimization? Here on The Daily Egg, we publish quite a bit on conversion optimization. And here are…
7 Outstanding Example Presentations Using Prezi
Prezi is a presentation tool that helps transform lack-luster, static presentations into engaging presentations that tell a story. Instead of moving slide to slide, like…
20 Power Words That Will Electrify Your Online Advertising
A recent Interactive Advertising Bureau (IAB) study revealed that online advertising accounted for 3.7 percent of the United States’ gross domestic product (GDP) in 2011….
11 Industry Leading Mobile Websites And Why They Work
In the U.S., 50% of all cell phones are smartphones. Yet even with half the market accessing the web from a cell phone, mobile optimized…
Website Design Analysis Of Ten World Class Brands
Starbucks, BMW, Wells Fargo. These are world-class brands with high-dollar budgets. And their websites don’t disappoint. Let’s take a look at the design elements on…