Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus…
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Similar But Different: How These Similar Brands Differentiate Their Offers
It’s highly unlikely that your business idea is unique. The products you sell or the services you provide — other people have thought of them…
The Apple Standard: 6 Guiding Principles for a Better Web Experience
Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but…
9 PPC Tools That’ll Give You a Leg Up on the Competition
In the cutthroat world of PPC advertising, you need every advantage you can get to stay ahead of the competition. Below are 9 tools that…
What’s In A Name? How To Use Naming Conventions To Convert
When parents welcome a new baby into the world, they grace their child with a name. My parents chose Emma, and that name followed me…
4 Ways to Design a Sparkling Web Personality (And Boost Trust Too)
Personality in web design or web design with personality… Whichever way you like to think about it, this concept has gained a lot of popularity…
5 Tips to Boost the Credibility of Your Sales Messages and Sell More
It’s tricky. Why would people believe your sales messages? You’re just trying to sell them something, aren’t you? You use social proof to show your…
10 Easy Ways to Get More Retweets
Twitter offers a great way to extend your influence online: the retweet. When used wisely, retweets often lead to more influence, more followers, and more…
4 Secrets to an Outstanding Mobile Website
As much as the CrazyEgg technology has revolutionized our approach to understanding just what makes our visitors ‘tick’ online, there’s still one thing that remains…
![The 24 Best Shopping Cart Solutions for Your Business [Infographic]](https://ceblog.s3.amazonaws.com/wp-content/uploads/2013/05/ecommerce.jpg)
The 24 Best Shopping Cart Solutions for Your Business [Infographic]
Building a website doesn’t automatically give you an online business. Whether you sell a product or service, your website needs to generate income. Which means…