When ecommerce first took the world by storm in the late ’90s and early 2000s, cutting edge marketers knew that the “information superhighway” was the…
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How to Use Features and Benefits to Gain Higher Conversions
You’ve likely heard about features and benefits, but do you know which one to use to get the best results—and how to do it? Well,…
AdWords Lessons From SEO Agencies?
C’mon! AdWords lessons from SEO agencies? What do SEOs really know about the complex and strategic world of PPC? Well, in this article we’re gonna…
Are You Unknowingly Using Bait-and-Switch Marketing?
It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many countries true “bait and switch” has been made illegal through different forms…
Improve Content Strategy with an Editorial Calendar: 14 Free Downloads
If you need a tool that helps with strategy, organization and project management, then an editorial calendar is probably right for you. When working as…
Looking for Love Online: Marketing Lessons from the Top Online Dating Sites
Online dating is a billion dollar industry. Each month around 450,000 searches are done on the keyword “online dating.” So which companies are battling it…
Why Your Marketing Is a Losing Battle (and What to Do about It)
Ok, I confess: Creating high-conversion marketing is a bloody hard work. You know what usually happens. You create your first landing page. You have a…
7 Conversion Optimization Tests That Win EVERY Time
I’ll admit, I’m a little nervous writing that headline. I’ll probably get a lot of haters saying “not every conversion optimization test wins every single…
Writing a Guarantee That Converts
Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your…
Are the Top AdWords Ads for “Golf Vacations” Subpar?
If you’re paying a lot of money for clicks in AdWords, you’d better be converting those clicks into leads and sales. That’s why, when you…