What’s your number-one need as a freelance Web designer—or as any business, for that matter? Is it better marketing or better skills? No. To be…
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How One SaaS Company Raised Pricing Page Conversions 310%
Figuring out how to price your SaaS product is difficult. It relies on customer segmentation and profitability analysis, and then, when you’ve finally optimized your…
Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out
Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ advertising…
5 Ancient Persuasion Techniques That Can Rock Your Website Today
What does a 4th century BC philosopher have to do with your e-commerce website? Absolutely everything. Before you let out an impatient sigh of boredom,…
It’s Time to Get Google+ (14 Tips for 2014)
Sorry, but Google+ isn’t going away. In fact, some might say it’s become inescapable, as the big G busily integrates it into everything. That’s why…
557 Email Subject Line Hacks to Get You Noticed in the Inbox
Life is hard for an email marketer. How to create the best email subject line? Google smacks you down. Subscribers complain and flag you for…
How to Use Colors for More Effective Landing Pages
We all know that colors play a large role in our marketing efforts, but have you ever taken a closer look at how color may…
Get in Your Customer’s Head and Increase Conversions
Have you ever stood in a checkout line and heard the entire life history of a sweet old lady in line behind you? While it…
5 Ways to Make a Splash with Social Customer Service
Brands use their social media platforms for many things: launching new products sharing interesting content generating buzz with compelling infographics And some of them even…
6 Of My All-Time Favorite Conversion Rate Optimization Case Studies
Want to start conversion testing on your website, but don’t know where to start? Don’t worry, I’ve got you covered. In this article, we’ll break…