Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of…
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How to Apply the Psychology of Persuasion To YOUR Business
Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably…
3 Questions You Need To Answer About Your Target Audience
Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your conversion rate. A thorough understanding of your product…
3 Tools and Smart Tactics to Understand Your Audience
How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit….
The Complete Guide to Maximizing Content Upgrade Conversion Rates
Why do some see email opt-in rates of 20% with content upgrades, while others get 3%? In case you need a refresher, Devesh wrote an…
4 Guiding Lights for Content that Converts
How many blog posts have you read today? If you ask me, I’d put that number at around twenty at the very minimum. Social media…
What’s the Fastest Way to Grow Your List? Pop Ups vs Squeeze Pages
How’s your lead capture conversion rate? Are you seeing your subscriber numbers shoot through the roof, or has the flow of new subs slowed to…
3 Metrics You Must Know to Optimize Your Paid Traffic
There is no doubt about it, split testing paid traffic can be confusing. Even if you know what numbers to review, it’s hard to know…
39 Tips to Kill Conversion-Blockers and Boost Sales
Many sites lose conversions due to unnecessary friction on their website. Friction is defined by Marketing Experiments as “a psychological resistance to a given element…
5 Steps to Radically Improve Conversions on Your Content
There’s nothing more frustrating than a web page that just isn’t working for you. It’s especially frustrating when it’s your content pages that are falling…