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Search Results for: copy
Tell Stories That Convert: How to Add Narrative to Your Site
Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and…
The Anatomy of a High Converting Lead Generation Form
I’m picky about what I subscribe to. I look at blogs and landing pages every day, and each one tries to capture my email address,…
The Science of Micro-Commitments: Transform Prospects into Buyers with 5 Small Steps
Conversion rate optimization. Once you have a sales funnel up and running, conventional wisdom goes that the name of the game is optimization. But when…
Optimize Your Sales Funnel: The Top, Middle & Bottom-Line
So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and…
6 Exit Overlays That Convert More Than Others
Quick, think of all the reasons you leave a website. You probably came up with at least five, right? You didn’t think the content on…
Why Ugly Website Design Often Converts (Better)
“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic…
5 Schoolboy Errors That Ruin Your Split Test Results
Split testing. The infallible process that adds an element of science to the art of optimizing your page’s copy and presentation. I say infallible, but…
Stop Jargon From Killing Your Conversions
Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies…
5 Tips to Craft a Better Value Proposition
You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your…