Are you looking for new ways to advertise your business in 2016? If so, be sure to include Instagram in your marketing plans. This photo…
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The Science and Strategy of Building Social Proof for Your Ecommerce Store
Social proof is a powerful marketing technique that can easily boost your sales, improve your reputation, and increase your website’s influence and power. So why…
How To Use Crowdsourcing to Increase Conversion Rates
When you think of crowdsourcing, you likely either think of big focus groups conducted behind closed doors or enormous funding initiatives like Kickstarter and GoFundMe….
10 Ways To Drive Up Conversions With Email Work Flows
In an ideal world, you’d be able to reach out personally to every lead. You’d develop a one-to-one relationship as you guide them through your…
When It Comes To High-Performing Landing Pages, It’s Not Long Or Short. It’s This…
If you’ve worked in the conversion optimization industry for longer than say, fifteen minutes, you’ve almost certainly stumbled across someone making the argument for longer…
Are You Guilty of These 6 Split Testing Mistakes?
No excuses. If you want to shorten your path to online success, split testing is something you have to do. However, not everyone’s website is…
The Best Colors For Your Landing Pages And Checkout Process
Source: Pat Anzanello Ralph Waldo Emerson once wisely observed that nature always wears the colors of the spirit. Your website should do the same. That’s…
A Guide To Creating Buyer Personas That Will Improve Your Content Conversion Rates
Amy is 35 years old. She’s just been promoted to Marketing Manager at the SaaS company she works for. She learned the ropes as a…
62 Power Words That Will Help You Sell
Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product? The type of content…
How to Convert Bouncing Traffic with Exit-Intent Popups
Website popups, or site overlays, are a highly contested subject, although it shouldn’t be. With the average website seeing 98% of its traffic bounce, there…