Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to position…
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7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse
Instagram and ecommerce are logical bedfellows. The brand-audience engagement rates here outperform all of the mainstream social channels, while the visual elegance of Instagram posts…
The 8 Questions Every Website Visitor Wants Answered in 10 Seconds
Did you know that 55 percent of visitors spend less than 15 seconds on a website? Regardless of your industry, product, service, etc., you’re dealing…
7 Ways to Make Your Content More Actionable
One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it…
Quit Making Case Studies & Start Creating Great Customer Stories Instead
It’s strange. Content writing as a tool for user acquisition and audience building has moved forward so rapidly over the last few years. People are…
15 Habits of Website Visitors That Will Completely Change the Way You Write Website Content
For the most part, website visitors are quite predictable. This gives you, a business owner, a huge advantage. Why? Psychology!
How to Make Your Own Explainer Video
You can pound your keyboard for months – trying to craft perfect copy that succinctly explains your product or service, but sometimes all you really…
6 Tools That Will Help You Develop a Unified Visual Brand in Your Social Media Images
It’s no secret that beautiful, eye-catching imagery is a great tool to getting your brand noticed on social media. Tweets with images tend to get…
How to Optimize Pay-Per-Click Landing Pages
If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page. Though when using PPC…
The Exact Formula For Growing Your Personal Brand on Instagram (With Examples)
Social media now has over 2 billion users worldwide. That’s nearly 25% of the population of the whole planet! And if your business has a…