What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000.
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The Five Sales Letters Every Marketer Should Know, Hands Down
If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing…
How to Boost Conversions by Letting the Customer Do Your Marketing for You
Your customer testimonials deserve the spotlight. They should be front-and-center on your landing page. The headliner. The star attraction.
Why is Apple’s Marketing Just So Darn Good?
Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war.
The Secret to $5 Customer Acquisition Costs on Facebook
John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm…
Do Those Magical “Power Words” Really Work to Improve Conversion Rates?
Would you believe me if I told you that with a few simple strokes on the keyboard, you could tiptoe your way past your audience’s…
How to Write a Case Study That’ll Make People Love Your Business
Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task…
How to Start an Affiliate Program That’s Actually Successful
“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and president of Archieboy Holdings.
How to Develop a Winning CRO Testing Roadmap
If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem…
Facebook Ads vs. Google AdWords: Which Service Should I Use?
Eyeballs. Lots of eyeballs. What’s the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads.