Leonardo da Vinci said, “Simplicity is the ultimate form of sophistication.” Whatever I’m designing, that is my mantra. It’s also one of the basic requirements…
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Is Marketing Automation As Intimidating As It Sounds?
If you are involved in any form of digital marketing, then you know that marketing automation is changing the rules of the game. Figures show…
The Top 7 Popup Forms to Skyrocket Your Conversions
The ultimate end goal for every single visitor to your website is to turn them into a customer or a recurring visitor. The problem is…
Landing Page Video Best Practices – Is Animated or Live Action Better?
Just because landing page videos have been seen to increase conversions doesn’t mean you can throw up any shoddy video and expect results. There are…
A Step-by-Step Guide to Creating the Best Call to Action for Conversions
Fewer than 25 percent of businesses express satisfaction with their conversion rates. That’s pretty depressing. Conversion rate optimization (CRO) doesn’t improve your conversion rates overnight,…
The Best Customer Acquisition Techniques You Need to Start Testing
Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have…
19 Form Design Best Practices to Get More Conversions (+ Examples)
Form design matters more than you might think. A poorly designed form can turn off prospects, whether you’re asking them to sign up for your…
What is On-Page SEO and How it Can Affect Conversions
Optimizing a site can be a complex process. After all, Google’s algorithm takes over 200 factors into consideration when ranking sites, so there are a lot…
What is SEO and How to Convert Your Traffic
Whether you’re a business owner, marketer, or simply someone who wants to learn more about digital marketing, you’ve likely come across the term “SEO” at…
How to Choose the Right Testing Software For Your Business
Every customer base is unique. Your ability to win your own marketing victories depends on understanding the users visiting your website each and every day….