A marketing campaign with a low click-through rate (CTR) isn’t going to provide you with the return on your investment (ROI) you’d expect. Only when…
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Interaction Design Guide: How to Do IxD in 7 Easy to Follow Steps
Interaction design is all the rage with B2B digital marketers and audiences alike. If you’re not familiar with interaction design or IxD, you should know…
A 4-Point CRO Checklist to Give to Your Web Designers
A beautiful website can impress anyone upon first touch. It can scream “premium” and aid greatly in company branding. But beauty and the “wow factor”…
What is Hypothesis Testing and How It’s Done – A Complete Guide with Examples!
When attempting to optimize your web presence for maximum leads and conversions, you may come across terms like hypothesis testing. While the term sounds like…
What is Lean UX? A Beginner’s Guide with Principles, Methods & Tips to Start
Lean UX or lean user experience is the method for creating web offerings that are streamlined and visitor-centric, the very elements visitors today demand. Lean…
Split Testing: Everything You Need to Know Before Running Split Tests
There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is…
Differences Between Lead Gen, Ecommerce, & SaaS Landing Pages
I hate to be the bearer of bad news, but not all landing pages are created equal. And they surely aren’t all created the same….
41 Engaging Examples of the Best Headlines to Rally Your Audience
There’s a reason marketers talk about the best headlines and calls to action more than anything else. It’s because the best headlines and CTAs contribute…
How to Design a Website Layout That Converts in 10 Simple Steps
Aside from having a site that loads quickly, it helps to know how to design a website layout that converts if you hope to find…
How to Do A/B Testing With Landing Pages: A Complete Guide
Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, Scrollmaps, Referral…