Forget the old Mac vs Windows argument — I’ve used both and each has advantages depending on your personal setup. If you’re a Windows user,…
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5 Schoolboy Errors That Ruin Your Split Test Results
Split testing. The infallible process that adds an element of science to the art of optimizing your page’s copy and presentation. I say infallible, but…
5 Tips to Craft a Better Value Proposition
You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your…
3 Tools and Smart Tactics to Understand Your Audience
How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit….
39 Tips to Kill Conversion-Blockers and Boost Sales
Many sites lose conversions due to unnecessary friction on their website. Friction is defined by Marketing Experiments as “a psychological resistance to a given element…
CRO School: 3 Questions You Must Ask to Boost Content Conversions
Does too much content equal lower conversions? That’s certainly what Joe Pulizzi of the Content Marketing Institute (CMI) seems to think. He says that content…
5 Steps to Radically Improve Conversions on Your Content
There’s nothing more frustrating than a web page that just isn’t working for you. It’s especially frustrating when it’s your content pages that are falling…
Why Engagement Doesn’t Always Lead to Conversions (& What to Do About It)
Are you looking for that perfect recipe to engagement that will lead to more conversions on your site? If you’re like most marketers, you’re thinking,…
CRO School: 5 Sets of Data to Crunch to Improve Conversions
You can’t ignore numbers when you’re talking conversion rate optimization (CRO). Data on what’s happening with your website and marketing initiatives drives future developments, strategy…
What CROs Need to Know About SEO in 2015 (Hint: It’s User Intent)
Google has changed the search engine optimization (SEO) game. Again. That’s why in the last few months, people have started to focus on a particular…