Influencer marketing is more relevant than ever, and we don’t see it slowing down anytime soon. Ready to pore over the best influencer marketing blogs to help you learn the ins and outs of this key marketing style? Here are our favorites.
1. Shane Barker
Shane Barker is a digital marketing pro with a particularly strong skillset when it comes to influencer marketing. On his blog, you’ll find an entire section devoted solely to influencer marketing from every angle.
What we like: If you’re new to influencer marketing, Shane Barker’s blog is a great place to start gaining the knowledge you need to succeed. Barker publishes content from both the influencer side and the brand side. So, if you want to be an influencer, he’s got a guide on how to become one. If, on the other hand, you want to leverage influencers to increase brand awareness, he’s got tons of pieces on that, too. The blog posts are interesting to read (always a plus!), easily digestible, and informative. You’ll also find a ton of templates for things like media kits and other free resources to help get you off the ground.
Where to start:
- 10 of the Best Influencer Marketing Resources in 2025
- What is a Brand Influencer and Why Do You Need One?
2. Upfluence
Upfluence is an influencer marketing platform that helps brands and influencers collaborate. It offers tools for everything from influencer outreach to performance tracking, and it’s also got a well-maintained blog.
What we like: The Upfluence blog offers up-to-the-minute guidance on navigating everything that’s both good and messy about influencer marketing. Whether you’re new to the whole influencer marketing scene or consider yourself a seasoned pro, you’ll find relevant and timely pieces here. Learn the basics, like how to reach out to influencers for the first time. Improve your influencer marketing chops with tips for meeting (and exceeding!) average engagement rates on various social media platforms. Find out how product seeding works and whether it’s a good fit for your brand. Upfluence is also a prime place to stay up-to-date on the quickly-moving laws, bans, and policies that could shake up things in the influencer marketing world.
Where to start:
- How to get influencers to promote your product
- 2025 Trends: Harnessing Gen Z, Social Commerce, and AI in the Creator Economy
3. Influencer Marketing Hub
Influencer Marketing Hub is an online resource for brands, agencies, and influencers. It helps all the aforementioned parties navigate the influencer marketing industry. You’ll find resources like platform reviews, educational articles, and revenue calculators—all on a fun, blog-like interface.
What we like: Our favorite resources on Influencer Marketing Hub are easily the calculators and generators. You’ll find everything from email signature and Instagram hashtag generators to sponsored post and YouTube earnings calculators. These tools aren’t just offered without explanation, either. Instead, they’re couched within long-form, informative blogs that lay out exactly why you need the tool and how to use it to drive conversions. This is great for beginners, intermediate influencer marketers, and even the more advanced influencer marketing folks around. We also appreciate Influencer Marketing Hub’s dedication to thoroughly reviewing various agencies and platforms you might work with. If you need help making these decisions, this blog is for you.
Where to start:
4. Women in Influencer Marketing
If you’re a woman in the influencer marketing world, Women in Influencer Marketing (WIIM) is a place you can go for support. Some parts of the site are more up-to-date than others, but WIIM seems to be going strong. And even though it isn’t regularly updated, the Women in Influencer Marketing blog is a trove of valuable information.
What we like: It’s hard to find a lot of resources from a female perspective in the influencer marketing world. Women in Influencer Marketing offers blogs on all sorts of topics, from navigating pay transparency to spotlights on notable female influencers. If you go beyond the blog, you’ll actually find another gem: the Women in Influencer Marketing’s live education sessions. Unlike the blog, these events are current. And if you’re willing to spend about $20, you can buy a class from the comprehensive library of past events. There’s one on influencer marketing omnichannel strategies, one on contract law essentials for working with influencers, and one on networking in a virtual-forward world. You can also view these classes for free if you sign up for a WIIM membership.
Where to start:
- How Pay Transparency Impacts Agent-Influencer Relationships
- Experiencing churn? Here are 4 tips to retaining clients.
5. The Shelf
The Shelf is a digital marketing agency aimed at connecting brands with epic influencers and managing those relationships. Like many influencer marketing agencies, The Shelf has a blog. Well, The Shelf calls it an Insights page, but it’s a blog packed with informative articles.
What we like: As you can tell from the screenshot above, The Shelf anything but another dull, greyscale marketing website. It’s colorful both in visuals and in the content you get—and its contemporary style is also reflected in the articles. Some of our favorite pieces are those that introduce brands to the strengths and characteristics of different generations, like the Meet Gen Z and Meet Gen Alpha pieces. You’ll need to know the ins and outs of these generations if you want to hire them as influencers, that’s for sure! The writing is engaging and fun—and if you don’t have time to read a bunch of posts, some have quick audio recaps, podcast-style.
Where to start:
- 28 Influencer Marketing Ideas That’ll Boost Your Sales
- The Beginner’s Guide to Facebook Influencer Marketing
6. Traackr
Traackr is one of the more well-known influencer marketing platforms around. It helps brands discover influencers to work with and manages the ensuing marketing campaigns. Traackr’s influencer marketing blog offers everything from breakdowns on current events (hello, TikTok ban!) to lists of top influencers in every category imaginable.
What we like: There’s a lot to love on the Traackr blog. Everything is sorted into easy-to-navigate categories—Trending at Traackr, Success Stories, Top Influencer, and How To, to name a few. You’ll find spotlights on influencers in industries like fashion, cooking, food and beverage, and cleaning. You’ll also find detailed insights from Traackr’s work with top brands like Lipton, L’Oreal, and Samsung. There’s also a ton of data broken down into manageable pieces, like the annual US Influencer Marketing Reports and State of Influence Report. The depth and breadth of information stored on this site is remarkable—and incredibly valuable to anyone in the influencer industry.
Where to start:
7. Sprout Social
Sprout Social isn’t an influencer marketing agency, but it is a social media scheduling tool. And because of that, the Sprout Social blog is both relevant and helpful for influencer marketing tips.
What we like: On the Sprout Social blog, you’ll find all sorts of tactical information and influencer marketing tips from a social media marketing point of view. You’ll get everything from case studies for brands like Crayola to in-depth hashtag analytics for YouTube and Meta to detailed guides, like this one on auditing your social media accounts. There’s also more narrowly focused posts, like the 7-week influencer marketing strategy template and this influencer marketing directory. Every post we found on the Sprout Social blog is packed with actionable tips and resources to succeed in your influencer marketing efforts.
Where to start:
- Guide to affiliate influencer marketing: Boost your brand and bottom line
- What makes a great influencer brand pitch: How brands can better collaborate with influencers
8. Grin
Grin is (yet another) influencer marketing platform that helps e-commerce brands to manage influencer relationships. And like any good SaaS/B2B tool, it has an active blog.
What we like: We really appreciate the Grin blog’s focus on data-backed posts that read more like weirdly intriguing BuzzFeed listicles than dry marketing articles. You’ll find lots of pieces with titles like 12 Influencer Marketing Myths Debunked and 15 Creative Instagram Story Ideas to Try Out in 2024. The blog also has a lot of long-form how-to guides, pop culture-driven meet-the-influencers posts, and templates for recruiting and retaining influencers as a brand. There’s also an influencer-focused angle, with plenty of posts on how to be an influencer and find brands to work with.
Where to start:
