Looking for unique, refreshing voices to follow for tips on increasing conversion rate? Check out these 12 active conversion rate experts we’ve rounded up to get you those fresh insights.
1. Aarti Ahuja
Aarti Ahuja is the Founder & CEO of Amplify with Aarti. She’s a LinkedIn brand strategist, life coach, and DEI expert who helps C-suite folks get the word out about their brand.
Aarti posts daily on LinkedIn, sometimes multiple times a day. Her tips might be meant for senior leaders, but they’re relevant for anyone trying to increase brand awareness.
With short, snappy sentences and well-placed emojis, Aarti’s posts are fun to read and packed with tips. Her approach to conversion rate optimization is about shutting down the obsession over metrics. Instead, Aarti emphasizes the importance of making connections, embracing messiness, and steadily working on your brand.
Don’t follow Aarti if you’re looking for shortcuts and cheat codes to success. Definitely do follow Aarti if you want tips for persistently working to reach your goals.
Who should follow this conversion rate expert?
- C-suite leader: Build your LinkedIn brand and lead with heart in your organization.
- Business owner/entrepreneur: Get actionable LinkedIn strategies for long-term growth with room for mistakes.
Our favorite quote:
- From Aarti’s LinkedIn: “Flowers bloom in their own time. So does growth on LinkedIn—keep nurturing, keep showing up.”
2. Talia Wolf
Talia Wolf is a leading expert in conversion rate optimization (CRO) and the founder of GetUplift, a CRO agency. Talia helps businesses improve their sales funnels with emotional targeting. Unlike traditional, data-focused CRO, she stresses the importance of understanding your customers’ emotions and motivations.
Talia’s content is all about helping brands connect with customers on a more human level. She shares refreshingly simple yet powerful CRO strategies several times a week on LinkedIn.
Who should follow this conversion rate expert?
- UX/UI designer: Understand how emotion plays into web, app, and software design.
- Business owner/entrepreneur: Learn how to connect with customers on an emotional level.
Our favorite quote:
- From Talia’s LinkedIn: “Conversions happen when visitors feel understood, trust the brand, and see how the solution solves their specific problem.”
3. Omar Lovert
Omar Lovert is the founder & CEO of Polaris Growth, an e-commerce growth agency that specializes in CRO. He’s also an expert at email and SMS marketing with Klaviyo, a marketing automation platform.
Omar shares insights into email and SMS marketing a few times a week on LinkedIn. A lot of his info comes through a Klaviyo lens, but it’s useful whether you use the software or not.
Who should follow this conversion rate expert?
- E-commerce store owners: Learn how to use email and SMS marketing to retain customers, increase conversions, and grow your online store.
- Digital marketers: Get insights on advanced audience segmentation, A/B testing, landing pages, and automation strategies for your business.
- Email marketing specialists: Stay up-to-date on the latest trends in conversion rate optimization as it relates to email marketing. Bonus points if you do happen to use Klaviyo!
Our favorite quote:
- From Omar’s LinkedIn: “Without a retention plan, every customer is a one-time transaction. Without intentional and process driven CRO, every click is a gamble. Without segmentation and personalization, campaigns are missed opportunities.”
4. Benji Hyam
Benji Hyam is a co-founder of the CRO-focused marketing agency Grow and Convert. He specializes in helping venture-backed startups scale quickly and has started (and sold!) his own content-driven businesses.
All told, Benji is an expert in organic growth, SEO, and conversion-focused content marketing. Particularly for startups.
You’ll find all sorts of gold on his LinkedIn account, where he posts several times a week. Most of the time, the information is presented alongside slides, videos, and catchy infographics.
(Fun fact: as someone who’s working on growing my own blog, I saved about 4 of Benji’s more recent LinkedIn posts to re-read later. They’re that helpful and specific.)
Who should follow this conversion rate expert?
- Startup founders: Learn how to scale your business with high-converting content marketing so you don’t have to rely only on paid ads.
- Content marketers: Get insights on how you can use SEO content and conversion-focused storytelling to drive real business results.
Our favorite quote:
- From Benji’s LinkedIn: “When it comes to category keywords, specificity can help drive up conversion rate. By adding a layer of detail, such as audience, you are targeting searchers with precise needs, making it easier for them to convert into customers.”
5. Devesh Khanal
Devesh Khanal is the other co-founder of Grow and Convert. But he also founded Growth Rock, an e-commerce CRO agency focused on harnessing A/B testing and research to drive conversions. He posts insights on LinkedIn about once a day.
With a background in engineering, Devesh offers an analytical but still person-first approach to CRO. If you want to see what the numbers can do for you when it comes to conversion rate optimization, Devesh is your guy.
(And yes, I saved several of his posts to read later, too!)
Who should follow this conversion rate expert?
- E-commerce business owners: Learn how to optimize conversion rates with data-powered, human-focused A/B testing.
- Content marketers: Get content tips that focus on actually converting readers instead of getting tons of traffic that doesn’t convert.
Our favorite quote:
- From Devesh’s LinkedIn: “People literally use ‘SEO content’ as a semi-insult to mean ‘bad content’ but that’s because most brands miss half of the goal of SEO content. They write for Google (1st half) but don’t write for the customer (2nd half).”
6. Shanté Gorman
Shanté Gorman is the founder of Sugarpunch Marketing, a digital marketing agency. With over 15 years of experience and a degree in Advertising Design, she dishes out plenty of advice on social media marketing. You can find her on LinkedIn, where she posts several times a week.
One of my favorite things about Shanté is her focus on building a fundamentally strong marketing strategy.
Her content gives the vibe that no matter how much technology and AI rock your business, a strong foundation will carry you through.
And yes, I’ve saved several of her posts, too.
Who should follow this conversion rate expert?
- Business owners: Gain insights into marketing strategies that emphasize sustainable growth instead of fleeting trends.
- Content creators: Understand how to create purposeful content on social media and beyond, plus how to align it with broader business goals.
Our favorite quote:
- From Shanté’s LinkedIn: “Not all engagement is created equal. More followers? Cool. More likes? Great. But if no one’s clicking, DMing, or signing up, your social media marketing isn’t doing its job.”
7. Gannon Meyer
Gannon Meyer is a content creator known for all things short-form video content. If you’re looking to grow your brand and drive conversions via Instagram Reels, TikTok, and YouTube, Gannon is your man.
You’ll find his content on YouTube, TikTok, Threads, and Instagram, where he has over 90K followers. Gannon posts compelling short-form videos packed with helpful tips every couple of days.
Who should follow this conversion rate expert?
- Content creators/influencers: If you want to build a personal brand and monetize your content—especially short-form video—you’ll gain valuable insights.
- Digital marketers: Struggling to create reels and TikTok videos for clients? Use Gannon’s tips, tutorials, and social media growth tactics as a mini masterclass in short-form video marketing.
- Business owners: Create more videos to attract your target audience with tips from Gannon’s social media channels.
Our favorite quote:
- From Gannon’s Threads: “There’s no such thing as a ‘bad’ video idea – Only a poorly executed idea. If it flops, try redoing (1) the hook or (2) the payoff.”
8. Lee Densmer
Lee Densmer is a seasoned B2B content marketing strategist with a background in the language services industry. She serves as a fractional head of content, where she helps brands build and manage content marketing programs that drive growth.
Lee’s focus is on smaller businesses. She’s here to help small teams carry out straightforward marketing strategies that deliver big results. Lee posts on LinkedIn daily—sometimes more than once a day.
Who should follow this conversion rate expert?
- B2B marketing professionals: Get quick but mighty insights into building a content strategy that helps your business grow.
- Small business owners: Learn how to run impactful content marketing strategies on a shoestring budget.
- Sales teams: Understand—and make the most of—the relationship between sales and content marketing.
Our favorite quote:
- From Lee’s LinkedIn: “Your marketing content should be so specific it makes people wonder if you’ve been spying on them. (When in reality you’ve just been doing research, hanging out where they do, talking to them, and reviewing transcripts from sales calls).”
9. Deborah O’Malley
Deborah O’Malley is an innovator in the field of A/B testing and conversion rate optimization. She is the founder of GuessTheTest, a platform that turns A/B tests into detailed case studies for marketers. (Go try your hand at the featured A/B test. It’s actually a lot of fun!)
She’s also the CEO of ConvertExperts, a B2B service that analyzes websites and finds ways to make them more conversion-friendly.
If you’re looking for a fun but data-backed way to increase conversions, Deborah offers weekly tips on LinkedIn.
Who should follow this conversion rate expert?
- Digital marketers: Get tips and insights into A/B testing best practices.
- CRO specialists: Stay up-to-date on the latest trends in conversion optimization—and how to use them for your clients.
- Marketing educators: Access case studies and resources to train your team or educate your audience.
Our favorite quote:
- From Deborah’s LinkedIn: “As AI begins to encroach on the experimentation space, our own innate understanding of human emotions will become our collective super power….[As] AI gets smarter, it’s our place to get more human.”
10. Jakub Linowski
Jakub Linowski is a seasoned UI/UX designer and conversion rate optimization (CRO) expert.
Jakub runs GoodUI.org, a platform that shares A/B tested UI ideas and patterns aimed at improving conversion rates. He literally watches the UI tests big brands like Netflix, Microsoft, and Etsy run and then breaks down all the nitty-gritty details about the results.
It’s fascinating stuff.
On his LinkedIn page, Jakub often shares A/B tests for you to take, plus ideas for future tests, plus tips for creating your own “babies” (AKA A/B tests). Even if you struggle to wrap your head around numbers, like I do, you’ll find his content interesting and easy to understand.
You can find eveyrthing from UI test results to optimization strategies on GoodUI.org and on Jakub’s X, LinkedIn, Instagram, and YouTube accounts.
Who should follow this conversion rate expert?
- UI/UX designers: Study tested design patterns and learn the ins and outs of what users preferred.
- Conversion rate optimization specialists: Learn how to improve website performance and increase conversion rates through A/B testing.
- Digital marketers: Understand how UI/UX influences user behavior and how to use that knowledge to drive conversions.
Our favorite quote:
- From Jakub’s LinkedIn: “You’re not random. You all know a little something here and there. And that has value.”
11. Eric Melchor
Eric Melchor is a digital marketing expert in the podcast industry. Specifically, he helps B2B and SaaS brands get the word out about their products via podcasts. He’s launched two brands—Podk.it & B2B PodPros—and shares a wealth of information about podcast advertising on his LinkedIn page.
Eric posts several times a week on LinkedIn. You’ll find a mix of case studies, advertising tips, and snippets from interviews with other podcasting experts.
Who should follow this conversion rate expert?
- Podcasters and influencers: Learn how to create powerful media kits and effectively monetize your content.
- Digital marketers: Learn how to integrate podcast advertising into your broader marekting plans.
- Entrepreneurs: Get inspired by Eric’s journey as an entrepreneur and see the ups and downs of building and scaling digital platforms in real-time.
Our favorite quote:
- From Eric’s LinkedIn: “The future of advertising isn’t crowded—it’s curated.”
12. Joanna Wiebe
Joanna Wiebe is the founder of Copyhackers, a platform dedicated to teaching powerful copywriting. Joanna is recognized as one of the earliest conversion copywriters around. She shares resources, courses, and insights to help marketers improve their copywriting skills.
If you want help figuring out how to write copy that converts, Joanna’s LinkedIn page is for you. She posts at least once a week, often with engaging (and funny!) videos that get you thinking about copy in ways you never expected.
I saved a whole bunch of Joanna’s posts as I researched this blog. If you want to improve your copy, you will too.
Who should follow this conversion rate expert?
- Copywriters: Learn simple, no-nonsense strategies for writing compelling copy that converts.
- Digital marketers: Understand how persuasive writing helps with campaign success—and how to do it.
- Business owners: Learn tips for improving your web copy, email marketing, and brand messaging to attract and retain customers.
Our favorite quote: From Joanna’s LinkedIn: “You’re a copywriter, so be one. Copywriters sell outcomes, not products; we sell benefits, not features; this is so basic as to warrant an eyeroll.”
