User Experience

If you Google user experience the definition you’ll find is “the overall experience of a person using a product like a website or computer application,…

Qualitative data presents information using descriptive language, images, and videos instead of numbers. To help make sense of this type of data—as opposed to quantitative

Usability testing helps designers, product managers, and other teams figure out how easily users can use a website, app, or product.  With these tools, user

Qualitative data analysis is the work of organizing and interpreting descriptive data. Interview recordings, open-ended survey responses, and focus group observations all yield descriptive—qualitative—information. This

UX research tools help designers, product managers, and other teams understand users and how they interact with a company’s products and services. The tools provide

It seems like every other company is bragging about their AI-enhanced user experiences. Consumers and the UX professionals responsible for designing great user experiences are

UX metrics help identify where users struggle when using an app or website and where they are successful. The data collected helps designers, developers, and