User Experience

Usability testing helps designers, product managers, and other teams figure out how easily users can use a website, app, or product.  With these tools, user…

Qualitative data analysis is the work of organizing and interpreting descriptive data. Interview recordings, open-ended survey responses, and focus group observations all yield descriptive—qualitative—information. This

UX research tools help designers, product managers, and other teams understand users and how they interact with a company’s products and services. The tools provide

Qualitative data is information you can describe with words rather than numbers.  Quantitative data is information represented in a measurable way using numbers.  One type

It seems like every other company is bragging about their AI-enhanced user experiences. Consumers and the UX professionals responsible for designing great user experiences are

UX metrics help identify where users struggle when using an app or website and where they are successful. The data collected helps designers, developers, and

Ease of use is a common expectation for a site to be considered well designed. Over the past few years, we have been used to