SEO

Comprehensive content, a tone of voice, storytelling, punchy texts, surplus value, social signals… While all these big words swallow up the digital marketing world today,…

Site indexation may seem like a fairly passive task. Just write some content, optimize it for search engines, upload it to your site, and just

In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a

Siri, Cortana, Google Now. These are all “digital assistant” voice search platforms that are changing the way we search for content. To prove this point,

“Semantic search” is probably a term that you’ve heard thrown around. If you’re like me, terms like that can cause a little bit of worry.

Local search optimization is hot. Where once web users wanted global information, increasingly they want more personal results that literally get them right where they