Marketing

What happens when a marketing campaign can’t be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep questions about metrics,…

Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ advertising

It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many countries true “bait and switch” has been made illegal through different forms

Thanks to an unexpected Amazon.com gift card from a consulting client, I’ve been reading Tim Ferriss’ new book, The Four Hour Chef. Now, honestly, I

Ready to add infographics to your content marketing mix? Here’s the beginner’s guide that will walk you step-by-step from the why to the how of

This might surprise you. If you’ve been involved in marketing for any length of time you know that stories sell. But the most important stories

Fear is persuasive. It’s automatic and, to some extent, out of our control.  It’s built into our operating system as a defense mechanism from the

There’s a simple benefit to charging more for a product or service—you make more money. But is it possible to charge more for what you’re