Marketing

Most people are familiar with examples of demographics, like age, income, and ZIP code, which capture objective traits about a population. Psychographics attempt to capture…

Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s

You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your

Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably

“Recurring billing” might sound scary to your customers, and you need to understand that. Recurring billing has the ring of a credit card scam or

People spend their money in different ways. Some people will throw their money around without a care. Other people save their money like a scrooge.

If you’ve been in the online marketing world for any length of time, you’ve probably heard the name Ryan Deiss. He’s one of the most

Want to know the biggest challenge in B2B marketing? It has nothing to do with what color tie you should wear in a presentation. In