Marketing

Customer value optimization (CVO) turns traffic into profit. It’s not about getting more clicks — it’s about getting more from every customer. CVO turns casual…

Are you looking to host an event in your community? Perhaps there’s a music gig that you hope to put together and sell tickets for.

Affiliate marketing has a definite allure. It’s a lucrative business that continues to generate income even when you’re off the clock.  But it’s not the

Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video.

Coming up with a great business name is a challenge in itself. To legally protect that name, you should consider filing a trademark application.  This

Even if you sell the most innovative products in the world, your company is just another face in the crowd without a well-defined identity. Nailing

If you’ve thought of a good phrase or slogan for your business, you should consider protecting that catchphrase with a trademark.  Phrases can make it

The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, I don’t think this is a fair swap. Anyone