Email Marketing

Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today.

Although email marketing is a strategy that may seem somewhat antiquated these days, it’s by all accounts still very much alive and well.

Most email marketers are familiar with the drip campaign — a series of triggered marketing emails to potential customers. Generally speaking, the goal of a

You’ve probably heard people say, “the money is in the list”. What does this mean? In online marketing, you need to learn how to create

I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun

Let’s just all get on the same page for a minute. Here’s what we already know about email marketing: email is the most powerful marketing

Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right personalization approach can reel customers

Budget for email marketing is on the rise. In fact, email marketing is one the top three investments in B2B marketing, according to the B2B email